I’ve started a series showcasing 8 mistakes website owners make. I’m guilty of all 8.
What do you want people who visit your website to do?
When asked what the goal of your website is, you might have answered 2-5 things. Great! Throw away items 2 through 5. What was your first answer? Do that. On your homepage.
The advice applies to all websites, but is fairly easy to parse for membership websites.
Is the #1 goal of your website to sign up members? Better put a big fat sign up button right on your homepage. Maybe put the sign up form on your homepage.
Do you have multiple membership levels? Maybe you should pick just one to focus on. Make it more prominent or make it the only option on the homepage.