Should You Run a Black Friday Sale? Here Are the Key Considerations and Pros and Cons of Black Friday Sales

With Black Friday right around the corner, many small and medium business owners wonder whether they should participate in 2021’s Black Friday sales. 

Black Friday through Cyber Monday is the biggest sales event of the year. But it’s also highly competitive. That makes it difficult to predict whether participating in Black Friday will be profitable.

Pros and Cons of Black Friday

Six Weeks of Prep for a Stress-Free Black Friday Weekend

Black Friday through Cyber Monday (BFCM) weekend continues to be the largest sale event of the year in the US. Watch our webinar recap from Jason Coleman of Paid Memberships Pro and Sitewide Sales. We hosted a webinar to share our week-by-week plan for a stress-free Black Friday.

Watch the webinar replay below then download the companion ebook on the Stranger Studios (our parent company) website.

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How Podcasting Can Grow Your Membership Site

Wouldn’t it be great if you could have a one-on-one conversation with every single user of your membership site? 

For website owners, growth is a double-edged sword. On one hand, you have an opportunity to grow your user base and recurring revenue. On the other hand, it’s difficult to provide a personal experience to each individual who visits your site. 

The solution? 


How podcasting can grow your membership site

Membership Website SEO: The Basics & Beyond

Search engine optimization (SEO) is the art and science of getting a website to show up in search engines like Google, Yahoo, and Bing, without paying for ads. If you want to increase free organic traffic to your membership site, then read on to find out how to optimize your content for search engines.

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Managing Affiliates with Paid Memberships Pro

There are many ways to grow a membership site—one popular option many sites leverage is an affiliate program. Affiliate programs reward referrers for any new member signups. Some programs even give a commission on recurring subscription payments received from long-term members.

How do you set up an affiliate program with Paid Memberships Pro? This article highlights the platforms that support affiliate programs for membership sites, including popular WordPress plugins like AffiliateWP or SliceWP.

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Content Generation and Online Sharing for Self-Promotion

PMPro co-founder Jason Coleman recently participated in a Philly ‘burbs WP Meetup panel discussion on content generation with Maddy Osman and Eric Karkovack.

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Sharing digital content is an excellent way to build your business and client base. Yet, we also know that consistently producing good content to share online is hard to do. In this informal panel, three experts share the best methods for creating and sharing content online.

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How to Run Your Most Profitable Black Friday Membership Promotion

Membership site owners are gearing up for one of the biggest Black Friday Cyber Monday weekends ever. We published this series of content geared at helping you fast track the sale planning and setup phase.

Dive into the articles and set yourself up to succeed during the sale and throughout the entire holiday shopping season.

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Quality vs. Quantity: Content Marketing Strategies for Membership and Subscription Sites

Time is one of the biggest limitations a content creator faces when it comes to consistently releasing quality content. This short guide will help you take a step back and analyze your goals for content. How can you release content on the tight schedule your members demand without sacrificing standards for quality?

Content Marketing Strategies for Membership Sites: Quantity vs. Quality