Paid Memberships Pro has always been and always will be 100% GPL and available for free to download from WordPress.org. So how are we capturing (and hopefully converting) all of these free users of our plugin and documentation?
Below are a few tactics that have helped Paid Memberships Pro grow into (one of) the most used membership plugins for WordPress.
Our Recurring Payment Email Reminder Add On allows you to notify members that their membership renewal payment is processing soon. This recipe shows you how to use the
View the Add On
pmpro_upcoming_recurring_payment_reminder filter to modify when that notification is sent.
Below is a list of the third-party email marketing integrations available for Paid Memberships Pro.
Enhance the design of your membership emails with a custom header and footer containing your site’s name, logo and link.
If you’d like additional notification when members complete checkout on your site, here are a few options, including a code recipe for SMS/Text Message notification, the new Slack Integration add on, and the PayPal or Stripe apps.
I recently created a tutorial video on how to set up a landing page in just 5 minutes using PMPro + Register Helper + the Memberlite theme.
The landing page in the demo gives access to a video, but you could offer other freemium content like an eBook, White Paper, audio file, subscription to a newsletter, or file download.
Watch the Video
Paid Memberships Pro sends a variety of emails to the admin and member as related to their membership, subscription status, expiration, confirmation and more. If you’d like to alter the default distribution of these emails, below are a few methods to do just that. See a list of all PMPro-generated email here.
Here are two tactics we use to get people to open our emails:
If you’d like better information about how system-generated emails are being received, read, clicked or bounced, you can configure Mandrill as your outgoing mail service. Mandrill harnesses the delivery rates of MailChimp and overrides the wp_mail function included with WordPress. This method can be used for sites with and without Paid Memberships Pro.
This is also useful for troubleshooting email delivery issues as explained here.
Default Paid Memberships Pro emails are sent to the member and the admin email address defined in your WordPress site’s Settings > General. The code recipes below demonstrate how to alert additional email addresses or BCC (blind carbon copy) a defined email address on member-only notifications. The code recipes below can be modified for your…