How Free Content Will Help You Boost Sales

The best way to grow your paid membership website could also be one of the least intuitive — start offering free content.

Building a “freemium” phase into your sales funnel will help you grow your list of potential customers. One study from Aberdeen shows conversion rates are nearly six times higher for those who market with free content versus those who don’t.

With a faster conversion process and increased lead generation, you’ll be well on your way to converting more prospects into lifelong users. Read more to learn how you can use WordPress and Paid Memberships Pro (PMPro) to implement a free membership model and connect with a wider audience.

Free Giveaway Graphic

How We Built A Subscriber List of 60,000+ Members

Paid Memberships Pro has always been and always will be 100% GPL and available for free to download from WordPress.org. So how are we capturing (and hopefully converting) all of these free users of our plugin and documentation?

Below are a few tactics that have helped Paid Memberships Pro grow into (one of) the most used membership plugins for WordPress.

Set Up a Landing Page to Capture Email Addresses

I recently created a tutorial video on how to set up a landing page in just 5 minutes using PMPro + Register Helper + the Memberlite theme.

Set Up a Landing Page to Capture Email AddressesThe landing page in the demo gives access to a video, but you could offer other freemium content like an eBook, White Paper, audio file, subscription to a newsletter, or file download.

Watch the Video