How Our Sales Increased 18% by Adding an Auto-renewal Option at Checkout

A couple years ago we started allowing our customers to optionally setup automatic renewal at membership checkout.

Screenshot asking members to set up automatic renewals

This post covers how many customers choose the auto-renew option, and how many of those customers actually renew. I’ll also provide some stats on users who manually renew. These kinds of stats should make their way into the Memberships > Reports dashboard sometime soon.