I recently created a tutorial video on how to set up a landing page in just 5 minutes using PMPro + Register Helper + the Memberlite theme.
The landing page in the demo gives access to a video, but you could offer other freemium content like an eBook, White Paper, audio file, subscription to a newsletter, or file download.
Watch the Video
A landing page is a great way to ensure that you are capturing all possible leads on your site – and this tutorial streamlines the signup process as much as possible. We don’t want a single barrier to capturing that lead!
You will still need to generate traffic to your website, but having a setup like the above will ensure that some percentage of people visiting your site will convert to mailing list members… that you can upsell later… wink, wink.
For Paid Memberships Pro, roughly 1,000 people visit our site every day, and about 50 of them convert into mailing list members. That’s 1,500 new subscribers every month or 18,000 new subscribers every year. Not too shabby.
Enjoyed the tutorial?
Let us know your thoughts below. What are some other ways you capture leads? What are some things you can give away as “freemium” content to build your list?
Paid Memberships Pro has always been and always will be 100% GPL and available for free to download from WordPress.org. So how are we capturing (and hopefully converting) all of these free users of our plugin and documentation?
Below are a few tactics that have helped Paid Memberships Pro grow into (one of) the most used membership plugins for WordPress.
Give away quality content for free on your website.
Share on social media. Guest blog. Post free plugins to the WordPress.org repository. Anything to get traffic to your site. Make sure the free content is useful to your target customers.
Have a desirable product to encourage users to share their email on your site.
With Paid Memberships Pro, we ask you to become a free member before you can download the plugin or view our documentation. You could use white papers, 15-minute consultation calls, free samples that are inexpensive to ship, or anything that would convince users to subscribe.
Synchronize your free members with MailChimp or another email marketing applications.
See our MailChimp add on or browse all of our third party integration options here.
Add email forms EVERYWHERE.
Add them to the bottom of your posts and pages. Use plugins like OptinMonster to ask for emails in a slightly annoying (but totally effective) manner.
Set up a landing page to capture email address.
In a couple days we’ll be posting an article about how to easily set this up with Paid Memberships Pro.
Post a comment if you’ve tried these tactics.
I’d love to hear if you are having success with list building using these concepts. Or, share a comment about other list-building techniques that you’ve found successful.
The default setup of Paid Memberships Pro configures all members as users with the default role (under Settings > General) and (selected) membership level. When a user cancels membership, the user’s subscriber account remains and will show up under the Users list in the WordPress Admin. The code recipe below will delete that user account upon cancellation.