Paid Memberships Pro has always been and always will be 100% GPL and available for free to download from WordPress.org. So how are we capturing (and hopefully converting) all of these free users of our plugin and documentation?
Below are a few tactics that have helped Paid Memberships Pro grow into (one of) the most used membership plugins for WordPress.
I recently created a tutorial video on how to set up a landing page in just 5 minutes using PMPro + Register Helper + the Memberlite theme.
The landing page in the demo gives access to a video, but you could offer other freemium content like an eBook, White Paper, audio file, subscription to a newsletter, or file download.
Watch the Video
The default setup of Paid Memberships Pro configures all members as users with the default role (under Settings > General) and (selected) membership level. When a user cancels membership, the user’s subscriber account remains and will show up under the Users list in the WordPress Admin. The code recipe below will delete that user account…