If you’re using Paid Memberships Pro on your website and only offer one membership level, there’s an effective way to simplify this process for your users—by skipping the PMPro Levels page and directly guiding them to the checkout page.
This strategy can help streamline the user journey, increasing conversion rates and enhancing overall user satisfaction. In this guide, we will explore why you might want to use this approach and how you can easily implement it on your own website. Whether you’re a seasoned PMPro user or a novice, this post will provide the insights you need to optimize your membership sign-up process. Let’s dive in!
The Code Recipe
define( 'PMPRO_DEFAULT_LEVEL', '1' );
Adding the Recipe to Your Website
You can add this recipe to your site by creating a custom plugin or using the Code Snippets plugin available for free in the WordPress repository. Read this companion article for step-by-step directions on either method.
Adjust the recipe for your default level ID, which can be found on the Memberships > Settings > Levels screen in the WordPress admin.
Reasons to Skip the Pricing Page and Direct Users to Default Level Checkout
- Simplicity: If your website offers just one membership level, presenting a pricing page might add unnecessary complexity and potentially confuse users. Directing users straight to the checkout page simplifies the process.
- Focused User Experience: By eliminating the pricing page, you’re removing potential distractions, allowing your users to focus on completing their transactions.
- Speed and Efficiency: The fewer pages a user has to navigate through, the quicker the checkout process, which can potentially increase conversion rates.
- Clear Pricing Model: If your website has a single membership level, there’s no need for a pricing page, as there’s only one price. Directing users to a checkout page with a clearly defined price can help reduce confusion and promote transparency.
- Less Maintenance: With no pricing page to manage, there are fewer aspects of your website that you need to regularly update and maintain.
Please remember, if you plan to add more membership levels in the future, you might want to reintroduce the pricing page to give your users a clear overview of the different plans and prices.
Free Course: Membership Site Development—The Basics
Develop a deeper understanding of membership site development in this beginner-level course. Learn how to make your site work better, save yourself time and money, and improve your site's performance.