Your prospects and leads are a group of potential customers that have an interest in your business and products, often referred to as your “list.”
In this article, we tackle the problem of building and growing your list. We’ll show you how to leverage a Free Membership product as the first phase of your business’ sales funnel and (ultimately) help you convert list members from prospects to lifetime customers.
Paid Memberships Pro has always been and always will be 100% GPL and available for free to download from WordPress.org. So how are we capturing (and hopefully converting) all of these free users of our plugin and documentation?
Below are a few tactics that have helped Paid Memberships Pro grow into (one of) the most used membership plugins for WordPress.
We’re hosting another Membership Site Marketing Chat this week. Join us in the PMPro Slack Channel this Thursday, 28 March, at 1pm EDT (UTC -4).
How you name your membership levels is one of the most important components for conversions on your membership on site.
Let’s spend some time thinking about membership level names. We’ll cover the classic membership site structures and provide examples for naming the membership levels or subscription options for each case. (And there’s even a nifty “level name” playground that tests your name within various plugin-generated phrases.)
Advertisements are a classic method of monetizing your website, and ad-serving networks such as Google Adsense make it fast and easy to start displaying ads.
It’s important for a membership site to consider which ads to display for non-members, per-level or completely hidden to members for an “ad-free” experience. Read on to explore how to control ads for your PMPro-powered membership site.
Convert more site visitors into members with these three sample callout banners for Memberlite.
There are many creative ways to display an advertisement for membership throughout your site (once I get started coming up with layout ideas I find it hard to stop). I find that an ad at the bottom of your page is a great place to start—it’s a catch all when the reader has reached the end of your content looking for the next page to view.
Here are two tactics we use to get people to open our emails:
This text is included in the license.txt file in the base of our plugin and represents the current license for Paid Memberships Pro: