Quality vs. Quantity: Content Marketing Strategies for Membership and Subscription Sites

Time is one of the biggest limitations a content creator faces when it comes to consistently releasing quality content. This short guide will help you take a step back and analyze your goals for content. How can you release content on the tight schedule your members demand without sacrificing standards for quality?

Content Marketing Strategies for Membership Sites: Quantity vs. Quality

The Paid Memberships Pro Membership Content Strategy

The marketing team behind Paid Memberships Pro has a content strategy for our own audience and give our members continued, valuable, and important membership-business related content. This is reflected in the extensive knowledge base in our Documentation, Blog Posts and Webinars.

content strategy

Getting Started with Content Marketing on Your Membership or Subscription Site

Whether or not you are already using a content marketing strategy, the tools exist in your Paid Memberships Pro and WordPress site to start any time. Here are some features you can explore to enhance your content marketing strategy.

content marketing

Marketing Strategy Tips For Membership and Subscription Sites

You have your membership business model in mind, and possibly even set-up, but what now? How can you engage your members and keep them coming back and continue their subscription? The Marketing Strategy tips in this guide might just help.

marketing strategy

Content Marketing for Membership and Subscription Sites

Paid Memberships Pro can give you the tools to offer Content Marketing to a specific community or audience and keep them engaged with member-specific content on your website. The content marketing strategy can increase sales, save on marketing costs, and create more loyal customers. 

Not only does the PMPro plugin offer content marketing features, but we also apply content marketing for our own audience and members. This guide shares an overview of content marketing for membership sites.

content marketing

How to Build an Online Music Membership Business

Is it your dream to build a business around your passion for music and musical instruments? Matthew, from howtoplaythesax.com, accomplished this and much more. We will explore how he started his music membership business and how he used Paid Memberships Pro to do it.

Homepage How to play the sax with PMPro

How to improve your sales funnel and grow membership by giving something away for free.

Your prospects and leads are a group of potential customers that have an interest in your business and products, often referred to as your “list.”

In this article, we tackle the problem of building and growing your list. We’ll show you how to leverage a Free Membership product as the first phase of your business’ sales funnel and (ultimately) help you convert list members from prospects to lifetime customers.

Free Giveaway Graphic

How We Built A Subscriber List of 50,000+ Members

Paid Memberships Pro has always been and always will be 100% GPL and available for free to download from WordPress.org. So how are we capturing (and hopefully converting) all of these free users of our plugin and documentation?

Below are a few tactics that have helped Paid Memberships Pro grow into (one of) the most used membership plugins for WordPress.

How to Name Your Membership Levels or Subscription Options

How you name your membership levels is one of the most important components for conversions on your membership on site.

Let’s spend some time thinking about membership level names. We’ll cover the classic membership site structures and provide examples for naming the membership levels or subscription options for each case. (And there’s even a nifty “level name” playground that tests your name within various plugin-generated phrases.)