Membership site owners are gearing up for one of the biggest Black Friday Cyber Monday weekends ever. We published this series of content geared at helping you fast track the sale planning and setup phase.
Dive into the articles and set yourself up to succeed during the sale and throughout the entire holiday shopping season.
It’s time to get your business out of the red and into the black. Learn more about how to do this with our new “Paint It Black” series. This series aims to help you adequately prepare your membership site to make the most out of this year’s Black Friday sale.
The best way to grow your paid membership website could also be one of the least intuitive — start offering free content.
Building a “freemium” phase into your sales funnel will help you grow your list of potential customers. One study from Aberdeen shows conversion rates are nearly six times higher for those who market with free content versus those who don’t.
With a faster conversion process and increased lead generation, you’ll be well on your way to converting more prospects into lifelong users. Read more to learn how you can use WordPress and Paid Memberships Pro (PMPro) to implement a free membership model and connect with a wider audience.