How Free Content Will Help You Boost Sales

The best way to grow your paid membership website could also be one of the least intuitive — start offering free content.

Building a “freemium” phase into your sales funnel will help you grow your list of potential customers. One study from Aberdeen shows conversion rates are nearly six times higher for those who market with free content versus those who don’t.

With a faster conversion process and increased lead generation, you’ll be well on your way to converting more prospects into lifelong users. Read more to learn how you can use WordPress and Paid Memberships Pro (PMPro) to implement a free membership model and connect with a wider audience.

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Build your online business on a platform you own.

New online businesses are launching every moment of every day: membership sites, online stores, and everything else you can imagine. Loads of software tools, Sass apps, platforms, and site builders are available to help these businesses go to market faster, at a lower cost, and with less technical demands.

I believe that it is in your best interest to own the platform that the core of your business is built on. This article explores why owning your platform is so important and how you can leverage existing tools to help grow your digital empire.

PMPro Own Your Platform