Your prospects and leads are a group of potential customers that have an interest in your business and products, often referred to as your “list.”
In this article, we tackle the problem of building and growing your list. We’ll show you how to leverage a Free Membership product as the first phase of your business’ sales funnel and (ultimately) help you convert list members from prospects to lifetime customers.
New online businesses are launching every moment of every day: membership sites, online stores, and everything else you can imagine. Loads of software tools, Sass apps, platforms, and site builders are available to help these businesses go to market faster, at a lower cost, and with less technical demands.
I believe that it is in your best interest to own the platform that the core of your business is built on. This article explores why owning your platform is so important and how you can leverage existing tools to help grow your digital empire.