How Free Content Will Help You Boost Sales

The best way to grow your paid membership website could also be one of the least intuitive — start offering free content.

Building a “freemium” phase into your sales funnel will help you grow your list of potential customers. One study from Aberdeen shows conversion rates are nearly six times higher for those who market with free content versus those who don’t.

With a faster conversion process and increased lead generation, you’ll be well on your way to converting more prospects into lifelong users. Read more to learn how you can use WordPress and Paid Memberships Pro (PMPro) to implement a free membership model and connect with a wider audience.

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Video Walkthrough: How to restrict members-only content in Paid Memberships Pro.

If you’re new to Paid Memberships Pro, you may be wondering what settings are available to restrict access to members-only content on your site. This video extends our documentation on Controlling Members-Only Content and provides a quick tutorial to familiarize yourself with a few methods to lock down your posts, pages, and categories.

In-Depth Showcase: How Rob Schwartz Used PMPro to Double His Salary While Pursuing His Dreams

ACATestPrep.com is a site for gaining industry certifications with the Adobe Certified Associate exams provided by Certiport. Rob Schwartz, the program’s founder, was an early adopter of Paid Memberships Pro and has been using our plugin to power his training platform for over 3 years.

Continue reading this in-depth showcase to see what technologies power the ACA Test Prep program and why it has been such a huge success for founder Rob Schwartz.

ACA Test Prep