What Is A Membership Site, and is it Right for You?

If you’ve ever searched the internet for some niche-content, whether for entertainment or educational purposes, then there are pretty high chances you’ve landed on some “resource hub” requiring that you sign up either for a free or paid subscription. That ideally is a membership site. 

But what’s so special about membership sites, and why is it becoming a trend for both businesses and customers? We’ve highlighted all you need to know in this article. 

What is a membership site and is it the right fit for you?

Quality vs. Quantity: Content Marketing Strategies for Membership and Subscription Sites

Time is one of the biggest limitations a content creator faces when it comes to consistently releasing quality content. This short guide will help you take a step back and analyze your goals for content. How can you release content on the tight schedule your members demand without sacrificing standards for quality?

Content Marketing Strategies for Membership Sites: Quantity vs. Quality
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The Paid Memberships Pro Membership Content Strategy

The marketing team behind Paid Memberships Pro has a content strategy for our own audience and give our members continued, valuable, and important membership-business related content. This is reflected in the extensive knowledge base in our Documentation, Blog Posts and Webinars.

content strategy

Getting Started with Content Marketing on Your Membership or Subscription Site

Whether or not you are already using a content marketing strategy, the tools exist in your Paid Memberships Pro and WordPress site to start any time. Here are some features you can explore to enhance your content marketing strategy.

content marketing
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Content Marketing for Membership and Subscription Sites

Paid Memberships Pro can give you the tools to offer Content Marketing to a specific community or audience and keep them engaged with member-specific content on your website. The content marketing strategy can increase sales, save on marketing costs, and create more loyal customers. 

Not only does the PMPro plugin offer content marketing features, but we also apply content marketing for our own audience and members. This guide shares an overview of content marketing for membership sites.

content marketing

How the Vintage BMW Motorcycle Owners (VBMWMO) Club Use PMPro

Owning a vintage BMW motorcycle is a big deal. That’s exactly the case of Vintage BMW Motorcycle Owners (VBMWMO), who run a membership site where they publish bespoke articles and magazines to inspire and preserve their old-school culture.

In this showcase, we explore how VBMWMO Club is using Paid Membership Pro to manage memberships, forums, and magazine subscriptions.  

Vintage BMW Motorcycle Owners Membership Site

Building a Membership Site with WordPress and Paid Memberships Pro

Did you know that with Paid Memberships Pro and WordPress you can build a comprehensive membership site for you, your business, or organization? Watch Jason Coleman, PMPro’s founder, as he demonstrates his talk on the same subject at a virtual Lehigh Valley WordPress Meetup.

Building a memberships site with paid memberships pro and wordpress

How to use a Page Builder to create a custom Membership Level Pricing page.

The landing page for your levels is the primary place your site will attract and sell its membership products. Our plugin includes a few options to design this page, including the default membership levels page shortcode or block and the enhanced options when using the Advanced Levels Page Shortcode Add On.

What if you need more control over this page and would like to design a completely custom page for your levels? In this article, I will take you through the process of building a new membership levels page using the Elementor Page Builder, an open source plugin available in the WordPress plugin repository.