When COVID-19 first reached the U.S., businesses both large and small were forced to entirely reevaluate the way they operated.

People had to get creative when it came to transforming their in-person businesses into entirely digital experiences. For small-business owners, failing to innovate and adapt to a now-virtual world meant risking having to permanently close their doors. Gold Country Yoga, a studio located in the small city of East Sonora, California, was no exception. However, husband and wife team Mark Holmes and Ellen Cremer rose to the challenge. 

By joining together their unique professional backgrounds and Stranger Studios’ plugin, Paid Memberships Pro, Mark and Ellen were able to reinvent a physical yoga studio as a successful online business.