Travis Lima

5 Tips for Running a Black Friday or Cyber Monday Sale.

by Travis Lima | Business

Running a Black Friday sale can raise a lot of questions. Is my sale price appealing to customers and is it sustainable for me? Will members come to expect sales and devalue my actual price? Am I going to be able to meet the demand post-sale? Will the sale be worth my time and effort?

This article gives you 5 tried and tested tips to help you run a successful Black Friday or Cyber Monday sale that converts visitors into customers.

  1. Find Your Pricing Sweet Spot
  2. Make Sure Your Host Can Support the Load
  3. Develop a Marketing Plan of Attack
  4. Streamline the Member On-boarding and Order Fulfillment Process.
  5. Set Up a Sale-Specific Checkout Experience.

5 Tips for Running a Black Friday or Cyber Monday Sale.

Travis Lima

Black Friday: Get Out Of The Red. It’s Time To Paint It Black.

by Travis Lima | Business

It’s time to get your business out of the red and into the black. Learn more about how to do this with our new “Paint It Black” series. This series aims to help you adequately prepare your membership site to make the most out of this year’s Black Friday sale.

Black Friday Sales Series

Travis Lima

How to display the Member’s Shipping Address in the Orders admin area.

by Travis Lima | Plus and Unlimited Member Content, Recipes

The Orders admin area of PMPro allows you to track sales, confirm payments, and verify successful membership checkouts. If your site is also capturing the member’s shipping information using the Add Shipping Address to Membership Checkout Add On, this code recipe will add the member’s “Shipping Address” details to the order. It should help to simplify…

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Travis Lima

The Low Down on Content Dripping for your Membership Site

by Travis Lima | Business, General

Ah, Content Dripping. Some say it’s the perfect way to capture and retain your audience’s attention, reduce refund rates, prevent refund abuse and even increase sales. But what exactly is Content Dripping and how can it help your membership business?