The best way to grow your paid membership website could also be one of the least intuitive — start offering free content.

Building a “freemium” phase into your sales funnel will help you grow your list of potential customers. One study from Aberdeen shows conversion rates are nearly six times higher for those who market with free content versus those who don’t.

With a faster conversion process and increased lead generation, you’ll be well on your way to converting more prospects into lifelong users. Read more to learn how you can use WordPress and Paid Memberships Pro (PMPro) to implement a free membership model and connect with a wider audience.