5 Principles for Improving Relationships to Grow and Retain More Members

Jason and I recently met up with an old friend and former client, Ed Wallace, to discuss member organizations, associations, and membership sites. Watch the full interview below or listen via the audio-only link to discover how these 5 key principles can improve your membership or association’s offering.


Applying the Principles of The Relationship Engine to Your Membership Site


Just want the audio?


[download .mp3]


About Ed Wallace

Ed Wallace is President and Chief Relationship Officer of The Relational Capital Group. He consults with and speaks for corporations and associations across the globe with a client list that is a Who’s Who of Fortune 500 companies.

He is the author of The Relationship Engine, which provides a systematic approach for becoming an intentional, masterful relationship-builder. Ed has become critically acclaimed as the foremost authority on business relationships and their impact on performance.

In addition, Ed is currently on the Executive Education faculty of Drexel’s LeBow College of Business and Villanova University’s Human Resources Master’s program.

In-Depth Showcase: How Rob Schwartz Used PMPro to Double His Salary While Pursuing His Dreams

ACATestPrep.com is a site for gaining industry certifications with the Adobe Certified Associate exams provided by Certiport. Rob Schwartz, the program’s founder, was an early adopter of Paid Memberships Pro and has been using our plugin to power his training platform for over 3 years.

Continue reading this in-depth showcase to see what technologies power the ACA Test Prep program and why it has been such a huge success for founder Rob Schwartz.

ACA Test Prep


About ACA Test Prep

ACA Test Prep is a subscription program providing the best video tutorials for the ACA exams from the top certifying teachers in the world. These exams recognize entry-level skills in the design industries of Print, Web, or Video media.

Students learn at their own pace with world-class educators with decades of experience and recognition for excellence in their fields. It’s the training students need to obtain certification from people who know how to make content engaging and easy to retain.

Go to ACA Test Prep

When looking for a membership solution for my training tutorials, I wanted a team that was capable and confident. I love that the code is all open-source, this makes me confident that I’ll never be left in the lurch if Jason and Kim decide to focus on other things (like the plugin I started with and had invested much time and money into!)

—Rob Schwartz, ACA Test Prep

Rob Schwartz, ACA Test Prep

The Paid Memberships Pro Technology

We worked with Rob and the team at ACA Test Prep to develop several features around Paid Memberships Pro to meet their unique needs. Some of the specific add ons and customizations include:

  • Student Accounts

    The site uses this add on to sell “class” or “Campus” Licenses. In this way, an institution can purchase a single login that allows a bulk number of simultaneous users to be shared among the students in their program.

  • WP Bouncer

    In combination with the Student Accounts add on, ACA Test Prep uses WP Bouncer to impose the limit of simultaneous logins they have access to. For example, if the limit is set 15 and a 16th person attempts to log in, the first person using the shared login is automatically booted.

  • Member History

    This add on allows the team to see a customer’s purchase history in one simple view.

  • Register Helper for Profile Fields

    ACA Test Prep uses our Register Helper add on to gather some helpful information when a student or institution account is created that is later used for technical support.


Other Plugins and Themes powering ACA Test Prep

The PMPro team is really there to support you as you venture out into an online business. I couldn’t be happier with my decision to go with PMPro. Customers can easily sign up online and funds go directly into my account, or I can sell through resellers and create discount codes which I can deploy with a welcome email in literally minutes.
—Rob Schwartz, ACA Test Prep


Powering the Members-only Video Library

We get a lot of requests for how to embed protected videos in a membership site. The team at ACA Test Prep currently uses FV Player Pro after moving from WP Lightbox Ultimate (also good, but not as flexible). FV Player Pro does a great job handling the videos through Cloudfront and this has cut download times in half for our videos, and there are many display options (check out the demo pages).

Videos are hosted on Amazon Web Services S3 Cloud Storage Services or via Amazon Cloudfront CDN.

We also recommend secure video hosting via Vimeo Plus or JW Player.


Paid Memberships Pro took my classroom website and allowed me to turn it into a business. I was able to get started in just a month or two, and now have 500,000 visitors monthly from all over the world, generating a healthy supplement to my job at the school. Paid Memberships Pro makes it so easy, I can generate twice my teacher’s pay in just my free time after school!

—Rob Schwartz, ACA Test Prep

Rob Schwartz, ACA Test Prep

Learn More About ACA Test Prep + PMPro

Rob prepared an excellent tutorial video demonstrating his certification program and how Paid Memberships Pro is an integral piece of his business. Watch the video below to gain more insight into the site’s software setup.


Be More Like Rob Schwartz

Paid Memberships Pro is just a tool. The real driving force behind Rob’s success is himself. He starts with in-demand knowledge and a skill for teaching that allowed him to build a compelling education product. He also has enough technical knowledge to piece together all of the various plugins and services he uses into one coherent website. He also knew where his technical knowledge was lacking and brought in a skilled developer (Jason) to complete the program, which we recommend to many of our customers who aren’t as technically “literate”.

Rob also has the tenacity to get things done. He didn’t wait for every piece of his workflow to be automated before he started selling. He didn’t wait for 100% protection against account sharing or shy away because of the many ways people take advantage of virtual products on the internet. He built strong content and focused on the good customers who wanted that content and were paying for it.

Rob is a model customer for Paid Memberships Pro, and we are excited to continue to support his business’ growth.


If you have an interesting business that uses Paid Memberships Pro in a component of its technology suite, please submit a testimonial and we will get in touch about preparing an in-depth showcase of your application.