Four basic reports are included in your Paid Memberships Pro “Memberships” admin area. These reports highlight Sales and Revenue, Signups and Cancellations, Active Members by Level, as well as data for Member Visits, Views and Logins.
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Reports Overview
Navigate to Memberships > Reports to see a snapshot of the primary reports, including Sales and Revenue, Visits, Views and Logins, Active Members Per Level, and Membership Stats for Signups and Cancellations. Any Add Ons that include a report will also display on this dashboard page.
Report data reflects the entire history of membership activity on your site since activating Paid Memberships Pro. You can reset report data by using the Developer’s Toolkit Add On.
Sales and Revenue Report
The Sales and Revenue report gives you valuable insights into the sales volume and revenue generated by your membership business. With this report, you can analyze your data across different time periods and filter the information based on specific criteria. Here are a few noteworthy features: Sales and Revenue Report Features View Sales and Revenue Data (more…)
(more...)Visits, Views and Logins
This report shows aggregate user statistics for the day, month, and all time. The full report offers a detailed view of data points by user and member. For help understanding this report, we define each as the following: About Report Discrepancies Between Traditional Analytics Tools and PMPro’s Report Data If you are using another analytics (more…)
(more...)Active Members Per Level
The Active Members Per Level report in Paid Memberships Pro gives you a comprehensive overview of the distribution of active members across different membership levels within the system. This report offers valuable insights to administrators and managers regarding the popularity and utilization of various membership levels.
(more...)Membership Stats
The report details various Membership-related stats including Signups and Cancellations (for all time, this year, this month, today).
(more...)Export Report Data
With Paid Memberships Pro, you can export nearly any piece of data tracked in your membership site. For example, you can export your full members list, your full orders list, or any filtered view of this data. We also support exporting the data that is used to generate any built-in report.
(more...)Video Demo
Custom Reports
Additional custom reports can be developed for your unique needs. This article outlines how to add a new custom report to your membership site. Contact us to discuss your report needs and get developer guidance on how to build your report for this data.
Get Support From Our Team of Experts
For more help with this PMPro feature, check out our Support Page with three ways to get support as a free or premium member.
Last updated on June 3, 2025
