Announcing a new Add On to help you run a successful holiday sale on memberships and subscriptions.

It’s a very happy Monday here at Paid Memberships Pro! We’re excited to announce the release of a new Sitewide Sales Add On. The Add On simplifies the creation, management and reporting for sites looking to run a sidewide or flash sale on memberships and subscriptions.

View the Add On


A little background…

In 2017, we made over $24,000 during our Black Friday weekend sale. Soon after, we wrote up an article to share all of our secrets, including the exact strategies we used to set up banners, landing pages, and pricing discounts. It’s a good read. You can find it here:

>> How to Run a Black Friday or Cyber Monday Promotion

We know that if you follow the steps in the article, you WILL make extra money in your membership site this month. Still, it takes time to set up the banners, landing pages and then wire everything together.


Today we are launching an Add On to make it easier than ever to set up your own Black Friday, Cyber Monday, or Giving Tuesday sale using Paid Memberships Pro.

The Sitewide Sales Add On for Paid Memberships Pro puts all of the controls needed to run a successful sale in one place:

  • Start and End Dates
  • Discount Codes
  • Landing Page with Before, During, and After Sale Content
  • Onsite Banners
  • Reporting

Sitewide Sales Admin Edit


Using Memberlite? We’ve made it even easier.

The Sitewide Sales Add On works seamlessly with Paid Memberships Pro, but includes a little bonus for sites on the Memberlite Theme.

Sites that are using the Memberlite Theme can leverage five built-in Landing Page templates. Check out this article on the Memberlite Theme blog to view demos of each template and the setup instructions to get your sale up and running.

Sitewide Sale: Gradient Landing Page
Sitewide Sale: Neon Landing Page
Sitewide Sale: Ocean Landing Page

Sitewide Sale: Photo Landing Page
Sitewide Sale: Scroll Landing Page
 

View the Demos
 
If you’re using a different theme and can’t make the switch before the holiday buying season begins, you’re (maybe) in luck. We’ve tested the templates with many of the “Popular” themes found on the WordPress.org Theme Directory and everything is pretty close to the Memberlite demos. To enable templates for your site, navigate to Memberships > Advanced Settings and check the box labeled “Use the templates included in the Sitewide Sales Add On”.

The templates are designed to work best on a fluid-width, header, menu, and footer-free layout (sometimes called a “Blank” template in your theme). If your theme doesn’t have a template like this or the ability to toggle elements via the Edit Page admin, check out this “Blank Slate” plugin by Aaron Reimann. The plugin inserts a “Blank Slate” template option you can use to get the desired appearance.


Go check it out!

We hope the Sitewide Sales Add On helps to streamline the workload involved in creating a sale for this holiday season. We’ll be continually improving the Add On as we get feedback on the included features and new feature requests.

View the Add On
 

Always Show the Discount Code Field

If you’re using any of the recipes to require discount codes or have a large percentage of your members using codes during registration, here’s a quick CSS snippet to always show this field at the top of your Membership Checkout page.


The CSS Code Recipe

#other_discount_code_p {display: none;}
#other_discount_code_tr {display: table-row !important;}

Copy and paste this into your active theme (or child theme’s) style.css file or a stylesheet for PMPro Customizations (our recommended method).


The Result (Screenshot)

Discount Code Customizations Mega Post

Discount codes are a feature included in the core Paid Memberships Pro plugin. This post covers some advanced and some not so advanced adjustments and customizations that are commonly used for our discount code features. For general support on discount codes, see our Discount Codes documentation page


Discount Code SEO

If you have at least one discount code created in PMPro, a discount code field will show up on the checkout form.

Having a discount code field on your checkout page encourages customers who may not already know of a discount code to go search for one. If you can spare a small public discount code, it’s a good idea to have a page on your site called “My Site Discount Code” that should surge to the top of Google searches, bringing those customers back to your site. Five dollars, a 5% discount, or more, might be a small price to pay to attract those deal-loving members.


Hide the Discount Code Field

One way to keep people from DCFOMO (discount code fear of missing out) is to hide the field from your checkout page entirely.


Always Show the Discount Code Field

If you’re requiring discount codes for membership checkout, or just have a large percentage of your members using codes during registration, here’s a quick CSS snippet to always show this field at the top of your Membership Checkout page.


One-time Discount Codes

By default, PMPro discount codes can be used by the same user multiple times.

On the Memberships > Discount Codes admin page, you can set an overall number of “uses” for a code, but this number applies to uses across all customers. If you set a code to have 5 uses, that could be 5 different customers or the same customer 5 times.

  • Here is an article explaining how to set it up so that certain discount codes can only be used once by each member. This code won’t keep someone from creating a new account under a different email address in order to use a discount code twice, but we generally advise against trying to block this or any of the stricter discount code checks. You may catch someone taking advantage of your discounts, but you also risk losing members this way or hassling people who are just signing up a friend or relative with their own address or credit card/etc.

Require a Discount Code

Sometimes you might have a membership level that you want to close off from the public.


Group Discount Codes

If you have a large number of people you’d like to give discount codes to, you have a couple options.

  • The first, supported by the core PMPro plugin, is to create one discount code with a set number of uses and email/etc that same code to everyone.
  • The second option is to create an individual discount code for each user. For the second option, you’ll need to use our Group Discount Codes Add on. With this add on, you generate discount codes as usual to control the price adjustment, but then you can generate a list of random one time use codes to apply that discount. This is useful if you are running a promotion via a site like Groupon.

Anything Else?

If you are using PMPro discount codes in a unique way, let us know in the comment.

Or if there is something you are trying to do with discount codes, ask us in the comments and we’ll try to address it in future blog posts. Thanks!