Considering a new social media strategy to help grow your audience? Are you already active on socials and feel like you’re coming up short—you don’t feel like you are interesting enough or active enough? With social media, the struggle is very real. This guide is designed to streamline your social strategy with a proven process to generate social media content with AI.

  • Explore how artificial intelligence, particularly ChatGPT, can be your best new marketing friend for generating social media content.
  • Uncover a path to select the right platform, understanding your audience, and crafting posts using the ‘Jab, Jab, Right Hook’ approach.
  • Finally, use our AI Social Content Generator to create social media posts that drive awareness, interest, and desire, all tailored to the interests and preferences of your community members.

Whether you’re a beginner or an experienced social media user, this article offers actionable steps to revolutionize your content strategy and elevate your online presence with the help of AI.

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Choosing Your Social Media Channel: Picking the Perfect Platform for Your Purpose

In this digital age, we have a multitude of social media channels to choose from. Each channel has its own characteristics, audience demographics, and strengths.

Choosing the right platform can significantly amplify your message and effectively engage your target audience. Let’s discuss how to strategically select the best platform for your goals.

Understanding Your Audience Demographics

Before deciding on the channel to use, it’s crucial to have a clear understanding of who your audience is and where they are most active online. Different social media platforms cater to various demographics, so it’s important to match your target audience with the appropriate channel. Here’s a broad example:

  • If your audience is predominantly younger (ages 18-29), platforms like Instagram, Snapchat, and TikTok are popular choices.
  • In contrast, Facebook and LinkedIn tend to cater more to older adults and professionals.

Exploring Social Media Channel Strengths

Different social media channels shine in different areas. HubSpot has an in-depth guide on Social Media demographics which I’d encourage you to check out. The guide breaks down general audience details and then goes into caveats for the most popular platforms.

Here’s a summary of the unique strengths of each platform:

  • Facebook: Excellent for community building and engagement, with a wide variety of content types supported (text, images, videos, live videos, and stories).
  • Instagram: Perfect for visual content, like photos and short videos. A great platform for influencers, creatives, and lifestyle brands.
  • Twitter/X: Ideal for real-time updates, news, and public conversations. In addition, the platform’s use of hashtags can also help increase visibility.
  • LinkedIn: The go-to platform for B2B and professional content.
  • Pinterest: Perfect for sharing and discovering new ideas, particularly for creative industries, DIY, fashion, food, and home decor.
  • TikTok: Excellent for short, creative video content. This platform is quickly gaining popularity among younger audiences.
  • YouTube: Don’t skip over YouTube as a social media and lead gen channel. It’s the second largest search engine after Google, perfect for longer-form video content and how-tos.

Aligning Your Content with Your Chosen Platform

Once you have a good understanding of the different platforms and their strengths, think about what type of content you will be creating.

  • If your content is primarily video-based, YouTube or TikTok might be your best bet.
  • If you’re focused on professional development and industry thought leadership, LinkedIn would be more suitable.
  • Visual content like photos and art does well on Instagram
  • News and trending topics thrive on Twitter.

Take some time to analyze what platforms your competitors are on and how they are using social media. This can reveal what’s working (and what isn’t), and it can also help you spot opportunities that your competitors might be missing.

Loving Your Social Media Channel

No matter how effective your strategy, how compelling your content, or how powerful your AI-driven prompts are, there’s one critical factor that can’t be ignored when choosing a social media platform: your personal enjoyment and engagement with the platform.

At the end of the day, you’re the one who will be creating, posting, and engaging with content on your chosen social media channel. To stay consistent and truly engage with your audience, you have to choose a platform that you personally enjoy using.

Consider the following points:

  • Your comfort level: Do you find the platform’s interface user-friendly? Are you confident in your ability to navigate their features?
  • Your preferred content style: Do you love making videos, or do you prefer writing? Do you enjoy taking and editing photos, or are you more comfortable writing articles and resources?
  • Your audience interaction: Do you like having in-depth discussions, or do you prefer quick back-and-forths? Are you more interested in sharing personal stories or professional insights?

Remember, effective social media isn’t just about posting content—it’s about fostering genuine interaction and building a community around your brand or cause. A platform that you enjoy using will encourage you to interact more, respond faster, and be more content consistent, keeping your social media presence active and your audience engaged.

To wrap up this not-so-brief section on choosing a platform, remember that picking the right social media channel is a crucial step that can significantly impact your social media strategy’s success.

By understanding your audience, you can align your content type and platform. This helps you leverage each platform’s unique strengths. Remember: if you love your platform, you’ll be well-equipped to stick with it for the long run.

Info-graphic for Choosing Your Social Media Channels

Loving this guide? Check out our other AI-focused post on Using ChatGPT to Generate Group Conversation Topics for Your Online Community

Video Demo: Use ChatGPT to Generate Twitter Posts and Social Media Content with AI

Creating Compelling Social Media Posts using the “Jab, Jab, Right Hook” Approach

In the video demo above, I used a custom AI prompt to generate social media content for two fictitious membership businesses. Before I share that list of businesses and the social media post ideas that ChatGPT provided, I want to zoom out and analyze the types of ideas that AI came up with. 

In the fast-paced world of social media, standing out and capturing your audience’s attention can be a challenging task. The “Jab, Jab, Right Hook” approach, popularized by marketing expert Gary Vaynerchuk, emphasizes the importance of providing value and building genuine connections with your audience before making the ask.

Let’s explore the different types of posts you can use on social media, incorporating this approach to effectively engage, inspire, and ultimately drive action from your followers.

Educational Content

Educational tweets and posts offer valuable information and insights, positioning you as a knowledgeable source in your niche. For instance, if you’re passionate about birds of prey, share interesting facts, conservation efforts, and trivia to captivate your audience. For Brie cheese enthusiasts, provide tips, pairing suggestions, and even recipes to engage and educate your followers.

Engagement and Interaction

Spark conversations and encourage participation from your audience with interactive posts. Ask thought-provoking questions, run polls, or request personal stories related to your topic. By inviting them to share their experiences and opinions, you foster engagement and build a sense of community around your content.

Visual Appeal

A picture is worth a thousand words, and a captivating visual can significantly enhance the impact of your posts. Incorporate eye-catching photographs and videos in your tweets to draw attention to your content and make it more shareable.

Community Building

Building a community around your brand or passion is vital for long-term success. Create interactive posts that bring your audience together. Organize virtual events, online meetups, or themed challenges that encourage collaboration and foster a sense of belonging among your followers.


Authenticity is key to forging meaningful connections with your audience. Use storytelling to share personal anecdotes, experiences, and behind-the-scenes moments. This humanizes your brand and helps your audience relate to you on a deeper level.


Show your gratitude to your followers for their support and engagement. Acknowledge their contributions, share user-generated content, and celebrate their successes. Demonstrating appreciation builds loyalty and strengthens the bond between you and your audience.


Provide genuine recommendations for products, services, or resources that align with your brand values. These could be related to your niche or just things you genuinely love and believe will benefit your audience.


Tap into the aspirations of your audience by sharing inspiring quotes, success stories, or examples of how your product or service can help them achieve their goals and dreams.

Product Promotion

Finally, after establishing a strong rapport and providing value, it’s time for the “Right Hook.” Promote your product or service, but do it in a way that aligns with the tone and style of your previous posts. Highlight the benefits, features, and unique selling points to drive interest and conversion.

Remember, the “Jab Jab Right Hook” approach emphasizes the importance of building trust, adding value, and cultivating authentic relationships with your audience. By incorporating these various types of posts into your social media strategy, you can effectively grow your audience, foster engagement, and ultimately achieve your goals.

AI Tool: Social Media Content Generator

Use the AI Social Content Generator to generate social media posts that drive awareness, interest, and desire, all tailored to the interests and preferences of your community members.

Write a very specific description of your online business.

e.g. I am the go-to expert on creating successful online businesses using open source, free tools.

e.g. Solopreneurs, Indie Entrepreneurs, Digital Creators

Example Social Media Post Ideas Topics We Generated In This Tutorial

I wanted to run through a bunch of tests to make sure our prompt was as well crafted as possible. For my tests, I came up with the following totally fictitious (that probably actually exist!) example communities to work with:

  • New York State Birds of Prey Fan Club
  • International Lovers of Brie Cheese

Let’s see what we got!

Group #1: Posts to Generate Awareness

These social media post ideas are designed to generate awareness and appreciation for the community. We write posts to generate awareness because they act as powerful tools to inform, engage, and captivate our target audience. By leveraging the potential of social media platforms, we can amplify our message, spark curiosity, and ultimately drive positive action among our followers and beyond.

Ideas for the “International Lovers of Brie Cheese” to Generate Awareness

  • Take a virtual journey with me as we uncover the rich history and diverse flavors of brie cheese from around the world. 🌍🧀
  • Unveil the secrets of pairing brie cheese with various wines and experience the perfect harmony of flavors. 🍷🧀
  • Treat your taste buds to the creamy and luscious goodness of brie cheese. Discover recipes that elevate its flavors to new heights. 🍴🧀
  • Delve into the art of brie cheese-making and witness the craftsmanship that goes into creating this iconic delicacy. 🎨🧀
  • Join me in savoring the unique textures and aromas of brie cheese, as we explore its incredible versatility in both sweet and savory dishes. 🌸🧀
  • Let’s raise a toast to brie cheese lovers worldwide and share stories of our most memorable cheese-tasting experiences. 🥂🧀
  • Take a deep dive into the fascinating world of brie cheese rinds, and uncover the hidden flavors and characteristics they add to this beloved cheese. 🌿🧀
  • Ignite your culinary creativity with brie cheese, as we explore innovative ways to incorporate it into everyday meals. Get ready for delicious inspiration! 🔥🧀
  • Join the brie cheese community as we discuss our favorite pairings, recipes, and tips for creating the ultimate cheese board. Let’s share our knowledge and passion! 💬🧀
  • Immerse yourself in the sensory experience of brie cheese, as we unravel its captivating aroma, velvety texture, and indulgent flavor profiles. Close your eyes and enjoy! 🌌🧀

Ideas for the “New York State Birds of Prey Fan Club” to Generate Awareness

  • Explore the fascinating world of birds of prey in New York State, from majestic eagles to swift falcons! 🦅🌲
  • Discover the hidden wonders of raptors and their unique hunting techniques. Prepare to be amazed! 🕊️🔎
  • Uncover the breathtaking beauty of New York State’s diverse bird species, with a special focus on magnificent birds of prey. 🦉🍃
  • Reveal the captivating stories behind the migration patterns of raptors in New York State. A true marvel of nature! 🌍✨
  • Embark on a virtual adventure and witness the awe-inspiring lives of birds of prey in their natural habitats. 🌳📸
  • Delve into the world of falconry and discover the ancient bond between humans and these majestic birds. 🗡️🔥
  • Unearth the secrets of birdwatching hotspots in New York State, where raptors grace the skies. 🦅🌞
  • Investigate the role of birds of prey in maintaining the delicate balance of ecosystems in New York State. 🌿🌎
  • Celebrate the diversity and resilience of New York State’s birds of prey through captivating stories and striking visuals. 🎉📷
  • Marvel at the unparalleled grace and power of raptors as we uncover their hidden world together. Join the flock! 🦅❤️

Group #2: Posts to Generate Interest

Posts to generate interest serve as compelling invitations that pique curiosity and draw attention to our topic, product, or idea. Engaging posts have the power to captivate readers, evoke emotions, and leave a lasting impression.

Through generating interest, we create opportunities to build a dedicated following, foster brand loyalty, and ultimately convert curious readers into active participants and customers.

Ideas for the “International Lovers of Brie Cheese” to Generate Interest

  • Discover the lesser-known variations of brie cheese, from regional specialties to unique artisanal creations. Expand your cheese repertoire! 🌍🧀
  • Step into the role of a cheese connoisseur and embark on a journey of taste exploration with me. Let’s try unexpected pairings and share our findings! 🧪🧀
  • Unlock your inner chef and let’s dive into the kitchen to craft mouthwatering recipes featuring brie cheese. Get ready for some culinary adventures! 🍳🧀
  • Explore the intricacies of brie cheese aging, from the optimal aging period to the impact on flavor development. Become an expert in cheese maturation! ⏳🧀
  • Join me in unraveling the secrets of brie cheese selection and storage, ensuring that every bite delivers the perfect taste experience. Become a cheese-savvy aficionado! 🗝️🧀
  • Elevate your cheese platter game with unique accompaniments that complement and enhance the flavors of brie cheese. Let’s create unforgettable tasting experiences! 🍇🧀
  • Deepen your appreciation for the nuances of brie cheese as we explore the factors that influence its flavors, including terroir, milk source, and production techniques. 🌱🧀
  • Unleash your inner artist by exploring the art of cheese carving and designing stunning presentations that celebrate the beauty of brie cheese. Let your creativity shine! 🎨🧀

Ideas for the “New York State Birds of Prey Fan Club” to Generate Interest

  • Share tips on identifying different raptor species based on their unique physical characteristics. 🦉🔍
  • Discuss the best locations and optimal times to spot various birds of prey in New York State. 🌳🕒
  • Highlight the crucial role of citizen science in monitoring and protecting raptor populations. Be part of the conservation effort! 📊🌿
  • Curate a list of must-read books and resources for anyone interested in learning more about New York’s birds of prey. 📚🦅
  • Debate the pros and cons of raptor rehabilitation and release programs. Join the conversation! 🏥🔄
  • Challenge your birdwatching skills with fun raptor trivia and quizzes. How well do you know these majestic creatures? 🤔🎯
  • Highlight the unique adaptations that allow raptors to excel as apex predators. Prepare to be amazed by nature’s engineering! 🌟🔬
  • Discuss the impact of environmental factors, such as climate change, on the behavior and habitats of birds of prey. 🌍🌡️
  • Showcase the captivating aerial acrobatics of raptors through stunning photographs and videos. Prepare to be mesmerized! 📸✨
  • Engage your imagination by sharing fascinating folklore and mythologies surrounding birds of prey. Let your creativity soar! 🪶✨

Group #3: Posts to Generate Desire

These posts tap into the aspirations, needs, and wants of our audience, igniting a longing for what we offer. By crafting persuasive and emotionally resonant content, we create a sense of urgency and exclusivity that compels readers to take action.

Ideas for the “International Lovers of Brie Cheese” to Generate Desire

  • Ready to take your love for brie cheese to the next level? Join our exclusive International Lovers of Brie Cheese community and connect with fellow enthusiasts worldwide! 🌐🧀
  • Become a part of the thriving brie cheese community, where you can engage in insightful discussions, share experiences, and learn from seasoned experts. Let’s grow together! 💼🧀
  • Unlock a treasure trove of premium content, including masterclasses, interviews with cheese artisans, and insider tips you won’t find anywhere else. Join the inner circle! 🗝️📚
  • Gain access to members-only events, virtual tastings, and exclusive cheese-related experiences that will delight your senses and elevate your passion for brie cheese! 🎉🍷
  • As a valued member, you’ll enjoy special bonuses like early access to new cheese releases, discounts on cheese-related products, and more. Don’t miss out! 🎁💫
  • Build meaningful connections with fellow brie cheese enthusiasts, including chefs, sommeliers, and food bloggers. Expand your network and share your love for cheese! 🤝🧀
  • Join a supportive and vibrant community of like-minded individuals who share your love for all things brie cheese. Together, we’ll celebrate the joys of gastronomy! 🎉🌮

Ideas for the “New York State Birds of Prey Fan Club” to Generate Desire

  • Invite you to join the New York State Birds of Prey Fan Club and unlock exclusive access to a vibrant community of bird enthusiasts. 🦅🌟
  • Introduce our monthly virtual meetups where members share their birdwatching experiences and learn from each other. Join the conversation! 🗓️💬
  • Offer a sneak peek into our extensive database of raptor sightings, available exclusively to club members. Ready to become an expert spotter? 📊
Info-graphic for Example Social Media Topic Ideas

Be The Human Behind the AI

While AI like ChatGPT can be an invaluable tool for generating post ideas and aiding content creation, it’s crucial to remember that the most compelling and engaging social media posts will always have a human touch.

Your unique perspective, passion, and authenticity are what truly resonate with your audience and make your content stand out.

When choosing a platform, remember that it’s not about being on every platform but being on the right platforms for your audience and your goals.

As you grow and learn more about your audience, don’t be afraid to reassess and adjust your strategy as needed. After all, flexibility is a key aspect of successful social media marketing.

Always consider your personal preferences, the style of content you enjoy creating, and the type of interaction you want to have with your audience.

All in all, when you combine the power of AI with this approach, you’ll be well on your way to generating compelling social media posts that effectively engage your audience and support your growth goals.

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