In the modern world of start-ups and side hustles, every advantage counts. One such edge comes from understanding Growth Hack Marketing—a powerful strategy used to rapidly test and iterate how you market your business.

In this guide, we’ll show you how to harness the power of Artificial Intelligence (AI) to generate interesting AND easily doable marketing strategies for your side hustle. Take some time to learn all about growth hacking, then put the tips into action using your preferred path:

Banner image for Chat-GPT Prompt for 10 Side-Project marketing Ideas

Understanding Growth Hack Marketing: The Entrepreneur’s Secret Weapon

Growth Hack Marketing is an approach to business growth that’s perfectly suited to the unique demands of running a side hustle. It’s a strategy born from the fast-paced start-up world, where agility, quick results, and continuous learning are crucial for success.

The goal is to regularly conduct experiments, which can include A/B testing, that will lead to improving the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that do not, before investing a lot of resources.

”Growth hacking” via Wikipedia

As a busy entrepreneur, your time is precious. Between managing a full-time job, your personal life, and your side hustle, you need a marketing strategy that delivers maximum impact with minimal effort. Here’s where Growth Hack Marketing shines. It focuses on three core concepts:

1. Experimentation: Maximizing Opportunities Through Trial and Error

The first principle of Growth Hack Marketing is experimentation. As the saying goes, you won’t know until you try. Test various strategies, tools, and channels to discover what works best for your side hustle. Because you’re dealing with a smaller scale, you have the flexibility to try novel approaches that larger businesses might deem too risky.

2. Analysis: Measuring Success to Maximize Time and Resources

Next comes analysis. Every experiment should be followed by a close look at the results. Use the data to determine which strategies are effective and which ones are not. This short feedback loop is key for a busy entrepreneur; it helps you eliminate low-impact work and focus work that delivers real value.

3. Iteration: Continuous Refinement for Ongoing Success

Lastly, iteration is at the heart of Growth Hack Marketing. This principle means you continually refine your strategies based on your analysis. Make tweaks to improve, then test again. Through this cycle of experiment-analyze-improve, you can zero in on the optimal marketing approach and increase effectiveness over time.

This approach to marketing allows you to adapt quickly, taking into account the fast-paced nature of today’s digital market. With Growth Hack Marketing, you can turn your side hustle into a thriving venture, despite juggling life and a full-time job.

Marketing Your Side Hustle: Striking a Balance Between Quick Wins and The Long Game

A side hustle is more than a new income stream; it’s an expression of your entrepreneurial spirit. Balancing quick wins with long-term goals is critical for your side hustle’s success.

Decoding the Side Hustle: The New-age Entrepreneurship

A side hustle is a business or job that you start and manage in your free time while keeping your regular job. Use a side hustle to pursue your passions, explore new markets, and provide an additional income stream.

Quick Wins vs. The Long Game: Strategic Selection for Speedy Outcomes

Quick wins are strategies that yield immediate results, such as launching a limited-time promotional campaign. The long game involves strategic moves that provide sustainable growth over time, like building a strong brand or loyal community. To succeed, you must:

  • Identify Quick Wins: Implement strategies that yield immediate returns.
  • Plan for the Long Game: Cultivate strategies that ensure sustained growth.

Let’s see how AI can be your free marketing consultant to help you find a path forward.

Video Demo: Leverage AI to Generate Growth Hacking Ideas For Your Side Hustle

AI is revolutionizing how entrepreneurs market their side hustles. Let’s see this in action.

Types of Side Hustle Marketing Strategies

In the video demo above, I used the prompt to generate ideas for 7 fictitious side hustle businesses. Before I share that list of businesses and the marketing ideas that ChatGPT provided, let’s dig into the general types of strategies we got from ChatGPT. Here are the main types of marketing strategies we see from the generator:

1. Thought Leadership

Thought leadership involves sharing your expert insights to build trust with your audience. It’s a long-term strategy that helps position your brand as an industry leader.

2. Organic Marketing

Organic marketing is about creating valuable content that naturally attracts and engages your audience. These strategies rely on unpaid channels like SEO, social media, and word-of-mouth.

3. Resource and Educational Marketing

Resource marketing involves offering valuable resources, such as articles or how-to guides, that meet your audience’s needs and establish your brand as a trusted source of information. 

Similarly, educational marketing is about providing tools or events that educate your audience about your industry.

Often these strategies are designed to grow an email list through solution-specific top of funnel content. 

4. Viral Marketing

Viral marketing is about creating content that has the potential to become wildly popular in a short time, thus quickly raising your brand’s reach.

Note: If you expect your membership site is going to go viral, take a look at your site’s speed and hosting capacity before the traffic burst happens.

5. Content Marketing

Side hustles that leverage content marketing strategies focus on creating and sharing valuable, relevant content to attract and retain a clearly defined audience. This strategy can boost your brand’s recognition and reputation.

6. Community Building

Community building is about fostering a sense of belonging among your audience. It involves creating spaces for interaction and discussion, which can turn casual visitors into loyal customers. There are very real obstacles when it comes to building a community, in particular that it can take a large time investment. This strategy isn’t for everyone that’s marketing a side hustle.

7. Social Media Marketing

Social media marketing is about using social media to reach and engage with your audience. It involves sharing content, responding to customer queries, and promoting your brand.

By understanding these different marketing strategy types, you can better plan and execute your side-project marketing ideas to achieve your goals of promoting your product and generating high-quality leads.

Info-graphic for Types of Side Hustle Marketing Strategies

AI Tool: Side Hustle Growth Hacks Generator

Use the AI Side Hustle Growth Hacks Generator below to generate marketing ideas tailored to your business needs using the GPT AI.

Write a very specific description of your online business.

e.g. Solopreneurs, Indie Entrepreneurs, Digital Creators

e.g. Facebook, Twitter, Reddit, LinkedIn, Pinterest, TikTok, etc.

Exploring Real-life Examples: Growth Hack Ideas We Generated Using ChatGPT

ChatGPT doesn’t just provide theory; it generates practical, actionable growth hack marketing ideas.

In the examples below, I used ChatGPT and the prompt or tool in this guide to generate marketing strategies tailored to various side hustles. These AI-driven ideas might not exactly match your membership business, but I’m sure if you read through a few, you’ll get fresh perspectives on growth hack marketing.

New York State Birds of Prey Fan Club Side-Project Marketing Ideas

  1. Raptor Spotter Mobile App: Create a mobile app that allows users to log and share their bird of prey sightings. Users can upload photos, tag locations, and leave comments, fostering engagement within the community. This app can generate interest and serve as a platform to promote your main paid product.
  2. Raptor Quiz Social Media Campaign: Develop a series of fun and educational quizzes about birds of prey. Share these quizzes on social media channels like Twitter, Reddit, or TikTok. Participants can test their knowledge, share their results, and tag their friends, which can help spread awareness about your fan club.
  3. Raptor Rescue Webinar Series: Organize a series of webinars focused on educating people about bird of prey conservation, rescue, and rehabilitation. Invite renowned experts in the field as guest speakers. Offer these webinars for free and encourage participants to sign up for your main product to support ongoing initiatives.
  4. Raptor Photography Contest: Launch a photography contest to capture stunning images of birds of prey in their natural habitat. Promote the contest on various social media sites, and get participants to share their entries using a specific hashtag. This can attract photographers, nature lovers, and potential members to your fan club.
  5. Raptor Rescue Handbook E-book: Create an e-book that provides practical tips and information on how to help injured birds of prey. Offer it as a free download on your website or through email signup. The valuable content will attract individuals who can become leads for your paid product.
  6. Raptor Chats Podcast: Start a podcast where you interview experts, enthusiasts, and members of your fan club about their experiences with birds of prey. Share inspiring stories, conservation updates, and interesting facts. Promote the podcast through social media and encourage listeners to join your fan club.
  7. Raptor Identification Guide Interactive Website: Develop an interactive website that helps birdwatchers and enthusiasts identify different species of birds of prey. Include photos, descriptions, and audio clips of their calls. Incorporate social sharing features and encourage users to spread the word about the guide.
  8. Raptor Tales Social Media Series: Create engaging and visually appealing short stories or animated videos featuring different birds of prey. Share these stories on platforms like Instagram, Twitter, or TikTok, capturing the attention of a wider audience. Include a CTA in each post, directing viewers to your fan club.
  9. Raptor-themed Merchandise Giveaway: Run a social media giveaway where people can win raptor-themed merchandise like shirts, hats, or stickers. To enter, they need to follow your fan club’s account, tag friends, and share the giveaway post. This strategy can attract a significant audience of potential leads.
  10. Raptor Volunteer Network Online: Create an online platform where bird lovers and volunteers can connect and participate in conservation projects or local bird of prey initiatives. The platform can offer networking, resource sharing, and events. It can also serve as a gateway for promoting your main paid product.

Ideas for the First Year Registered Nurses Association of Philadelphia Pennsylvania

  1. First Year Survival Guide eBook: Create an eBook that offers tips, advice, and resources for new nurses navigating their first year. Include insights from experienced nurses and cover topics like time management, self-care, and professional development.
  2. Nurse Mentor Match platform: Develop a platform where new nurses can connect with experienced mentors who can guide them through their first year. Allow mentors to provide support, answer questions, and share their expertise, creating a valuable community for new nurses.
  3. Nursing Residency Program Database: Build a database that compiles information about nursing residency programs in Philadelphia. Include details such as application deadlines, program duration, and benefits. This resource will be valuable for new nurses seeking residency opportunities.
  4. Weekly Nurse Chat Twitter Space: Host a weekly live Twitter Space where new nurses can join to discuss challenges, share experiences, and seek advice. Invite guest speakers, experts, and influential nurses to provide valuable insights and attract a larger audience.
  5. Nurse Career Transition Toolkit: Create a toolkit that offers guidance for nurses looking to transition into different specialties or advanced roles. Include information on educational requirements, certification options, and job opportunities. This resource will cater to nurses in their first year who may be considering career changes.
  6. Nurse Skill-Building Challenge on TikTok: Launch a series of short and engaging TikTok videos that challenge new nurses to learn and improve specific nursing skills. Encourage participants to share their progress and tag your account, potentially creating a viral trend that raises awareness about your product.
  7. Nurse Podcast Series: Start a podcast featuring interviews with successful nurses, industry experts, and leaders in healthcare. Discuss topics relevant to new nurses, such as professional growth, work-life balance, and overcoming challenges. Share each episode on social media to drive traffic and engagement.
  8. Nurse Exam Prep Webinars: Conduct interactive webinars focused on preparing for nursing exams, including the NCLEX. Offer valuable study tips, practice questions, and insights from experienced nurses. Encourage participants to invite their peers and share the webinars on social media.
  9. Nurse Blogging Community: Create a blogging community where new nurses can contribute articles and share their experiences. Provide guidelines and encourage them to write about topics like patient care, career advice, and personal growth. Promote the blog posts across social media channels to drive traffic and engagement.
  10. Nurse Success Stories Instagram Series: Share inspiring stories of successful nurses who have overcome challenges in their first year. Feature these stories in a visually appealing Instagram series, highlighting their achievements, personal growth, and dedication. Encourage followers to share their own stories using a unique hashtag.

Marketing Projects for a Virtual Mastermind for Real Estate Investors and Home Flippers

  1. Real Estate Investment Calculator: Create a free online tool that helps users calculate potential returns on real estate investments. This tool can attract aspiring investors and provide them with valuable insights while subtly promoting the benefits of joining your mastermind for expert advice and networking opportunities.
  2. Property Flipping Success Stories: Curate a collection of inspiring success stories from real estate investors and home flippers who have achieved significant profits. Compile these stories into an ebook or a blog series and share them on social media. This content can generate interest and credibility for your mastermind community.
  3. Weekly Real Estate Market Insights: Offer a weekly newsletter or blog post where you share insights and analysis on the current real estate market trends. This can include information on emerging opportunities, popular locations, and tips for successful investing. By providing valuable information, you can position yourself as an expert and attract potential members to your mastermind.
  4. Real Estate Investment Case Studies: Develop case studies that showcase the step-by-step process of successful real estate investments or home flipping projects. You can present these case studies in the form of blog posts, videos, or podcasts. By demonstrating your expertise and sharing practical knowledge, you can generate interest in your community.
  5. Virtual Home Flipping Workshops: Host free virtual workshops where you teach people the fundamentals of home flipping. Use screen sharing and video conferencing tools to provide interactive sessions and answer questions from attendees. These workshops can establish you as a trusted mentor and encourage people to join your mastermind for further guidance.
  6. Real Estate Investment Glossary: Create a comprehensive glossary of common terms and concepts used in real estate investing. Present this glossary as a free resource on your website, and promote it through social media channels. This can attract beginners who are seeking to educate themselves about real estate investing and potentially lead them to your mastermind community.
  7. Real Estate Investment Webinar Series: Conduct a series of webinars where you cover various aspects of real estate investing in detail. Each webinar can focus on a specific topic, such as finding investment opportunities, negotiating deals, or managing rental properties. Promote these webinars across relevant online communities and platforms to reach a wider audience and attract potential members.
  8. Real Estate Investing Podcast: Start a podcast where you interview successful real estate investors, industry experts, and thought leaders. Share practical tips and insights that can benefit your listeners. Use each episode to subtly mention your mastermind community and the value it provides to those looking to excel in the real estate industry.
  9. Real Estate Investment Q&A Sessions: Host live Q&A sessions on platforms like Twitter Spaces or Clubhouse, where you invite participants to ask questions related to real estate investing. Engage with the audience, provide valuable advice, and mention your mastermind community as a resource for further support and networking.
  10. Real Estate Investment Resource Library: Build a curated library of free resources, including ebooks, guides, templates, and checklists related to real estate investing. Offer these resources as free downloads on your website in exchange for email subscriptions. This can help you build an email list of potential leads while showcasing the value you provide through your mastermind community.

International Lovers of Brie Cheese Membership: Marketing Ideas

  1. The Ultimate Brie Cheese Pairing Guide eBook: Create an eBook that offers a variety of brie cheese pairing ideas with different foods, wines, and accompaniments. Include beautiful visuals and descriptions. This side-project can be shared as a free download, attracting cheese lovers and promoting your main product.
  2. Brie Cheese Recipe Generator: Develop a simple web tool that generates unique and delicious recipes with brie cheese as the main ingredient. Users can input their likes, and the tool will provide customized recipes. Encourage users to share their creations on social media with a branded hashtag.
  3. Brie Cheese Tasting Party Kit: Put together a downloadable kit that provides instructions on hosting a brie cheese tasting party. Include printable cheese labels, pairing suggestions, and a guide on how to create a cheese board. Encourage users to share their tasting party experiences online and tag your brand.
  4. Brie Cheese Quiz: Create an interactive quiz that tests users’ knowledge about brie cheese. Include questions about its origin, production process, and flavor profiles. At the end of the quiz, offer personalized recommendations based on their answers, along with an invitation to join your membership for further cheese expertise.
  5. Brie Cheese Infographic Series: Design a series of infographics that showcase interesting facts, tips, and trivia about brie cheese. Share them on social media with captions to grab attention and engage cheese lovers. Each graphic can link back to your main product.
  6. Brie Cheese Lovers Community Forum: Build an online community platform where brie cheese lovers can connect, share recipes, discuss their favorite brands, and exchange recommendations. Engage with the community regularly and provide valuable content. This forum can serve as a hub for promoting your membership.
  7. Brie Cheese Video Tutorials: Create a series of short video tutorials with different ways to enjoy brie cheese. Showcase recipes, cooking techniques, and creative serving ideas. Publish these videos on sites like YouTube, TikTok, and Instagram so they are easily shared and include your brand’s CTA.
  8. Brie Cheese Trivia Challenge: Develop an interactive online trivia game focused solely on brie cheese. Users can compete against each other to test their knowledge and win prizes related to brie cheese. Encourage people to share their scores on social media, generating buzz around your brand.
  9. Brie Cheese of the Month Club: Offer a free monthly newsletter where you feature a unique brie cheese selection, along with tasting notes and pairing suggestions. Subscribers will receive exclusive discounts on your main product and early access to new releases. Encourage them to share the newsletter with fellow cheese lovers.
  10. Brie Cheese Influencer Recipe Challenge: Collaborate with popular food influencers to create a recipe challenge about brie cheese. Each influencer can develop their unique recipe using your brand’s brie cheese. Encourage their followers to participate, share their creations, and tag your brand. Offer a prize to the most creative recipe.

Video Game Wiki Writers Community Growth Hacks

  1. Game Character Name Generator: Create a free online tool that generates unique and creative names for video game characters. This tool can be shared on social media sites like Twitter and Reddit, attracting gamers who are looking for character name ideas. Within the tool, you can include a link or banner promoting your Video Game Wiki Writers Community as a valuable tool for character development and lore creation.
  2. Weekly Game Lore Quiz: Develop a weekly quiz where participants can test their knowledge of video game lore. Promote it on platforms like Twitter and Reddit, and offer a leaderboard to encourage competition. Include a CTA at the end of each quiz, inviting people to join your Video Game Wiki Writers Community to dive deeper into the lore and contribute their own knowledge.
  3. Game Developer Interviews Podcast: Start a podcast where you interview game developers and discuss their creative process and challenges. Share these interviews on platforms like Twitter and Reddit, highlighting interesting insights and behind-the-scenes stories. Within the podcast episodes, mention your Video Game Wiki Writers Community as a place where gamers can learn more about the games and their development.
  4. Game Review Exchange: Create a platform where gamers can exchange and review video games they’ve played. Users can submit their reviews and receive reviews from others in return. This can be shared on Twitter and Reddit, capturing the interest of gamers who enjoy discovering new games. Promote your Video Game Wiki Writers Community as a valuable resource for in-depth game analysis and reviews.
  5. Game Lore Art Contest: Organize a monthly art contest where attendees can submit their artwork inspired by video game lore. Promote the contest on Twitter, Reddit, and platforms like DeviantArt. Encourage people to join your Video Game Wiki Writers Community to explore the lore in more detail and interact with other artists and gamers.
  6. Game Lore eBook Series: Write a series of short eBooks exploring the lore of popular video game franchises. Offer these eBooks for free on platforms like Amazon Kindle and promote them on Twitter and Reddit. Include links within the eBooks directing readers to your Video Game Wiki Writers Community for further discussion and exploration of the lore.
  7. Video Game Trivia YouTube Channel: Create a YouTube channel dedicated to video game trivia, where you share interesting facts, Easter eggs, and hidden secrets about popular games. Share these videos on Twitter and Reddit to attract gamers who love to uncover hidden gems. In the video descriptions and within the videos themselves, mention your Video Game Wiki Writers Community as a place to discuss trivia and knowledge.
  8. Game Lore Infographics: Design infographics that summarize the lore and storylines of popular video games. Share these graphics on Twitter, Reddit, and platforms like Pinterest, where gamers often search for visual content. Include a CTA on the infographics, inviting viewers to join your Video Game Wiki Writers Community to explore the lore in more detail.
  9. Game Developer AMA Series: Organize a series of Ask Me Anything (AMA) sessions with game devs, where the community can ask questions about game development, storytelling, and the creative process. Promote these AMAs on Twitter, Reddit, and gaming forums. Within the AMAs, mention your Video Game Wiki Writers Community as a place where developers and gamers can continue the conversation and collaborate on game-related content.
  10. Game Lore Podcast Mini-Series: Create a limited-run podcast mini-series that delves deep into the lore of a specific video game franchise. Release these episodes on platforms like Spotify and promote them on Twitter and Reddit. Encourage listeners to join your Video

Marketing For an Online Community of Backyard Gardeners and Homesteaders

  1. Backyard Garden Planner: Create a simple online tool where users can plan their backyard gardens by dragging and dropping plants and receiving personalized planting recommendations. This tool can integrate with your main product by offering community-specific plant suggestions, tips, and even discounts on seeds or gardening tools.
  2. Homesteading Challenge Calendar: Develop a calendar that provides daily or weekly challenges related to homesteading activities. Each challenge could be shared on social media, encouraging users to participate, document their progress, and share their results. This can help create a buzz around your community and user-generated content.
  3. Homegrown Recipe eBook: Compile a collection of unique recipes using ingredients that can be grown in a backyard garden or on a homestead. Offer this eBook as a free download in exchange for an email address. Include links and references to your main product throughout the eBook to drive traffic to your community.
  4. Backyard Garden Transformation Contest: Launch a contest where participants submit “before” and “after” pictures of their backyard gardens. Encourage them to share their stories and experiences on social media, using a specific hashtag. Provide prizes or recognition within your community for the best end result. This will generate excitement and word-of-mouth promotion.
  5. Homesteading Video Series: Create a series of short videos on various aspects of homesteading, such as raising chickens, composting, or preserving food. Share these videos on YouTube and other social media channels, making sure to include teasers CTAs join your community for more in-depth discussions and resources.
  6. Seasonal Planting Guide: Develop a guide that outlines the best plants and vegetables to grow each season. Make it visually appealing and easy to follow. Share this guide on platforms like Reddit and relevant gardening forums, and provide a downloadable PDF version on your website. This will establish your expertise and attract gardening enthusiasts to your community.
  7. Backyard Gardeners’ Podcast: Start a podcast where you interview experienced backyard gardeners and homesteaders. Discuss their challenges, successes, and tips for people that are just getting started. Feature your community members as guests and promote the podcast on social media. This will attract a wider audience and generate interest in joining your community for further discussions.
  8. Homesteading Webinars: Host webinars on specific homesteading topics, such as soil preparation, pest control, or DIY projects. Offer these webinars for free, but require people to register with their email. During the webinars, talk about how your community offers further resources and support.
  9. Weekly Homesteading Challenges: Design a series of weekly challenges for community members to tackle, such as building a raised bed or starting a compost bin. Create a dedicated space for community members to share their progress, ask questions, and receive feedback. This interactive experience will engage your audience and keep them coming back for more.
  10. Homesteading Knowledge Base: Develop a user-friendly and searchable knowledge base that covers various homesteading topics, including gardening techniques, livestock care, and DIY projects. Make it accessible to the public and actively promote it on social media. Include links to related discussions and resources in your community to drive traffic and engagement.

Digital Nomad Business Owners Club Growth Hacking Ideas

  1. Digital Nomad Toolkit: Create a toolkit with resources, templates, and guides for digital nomads. Include tools for remote work, travel planning, productivity, and more. This toolkit can be shared as a downloadable PDF or hosted as a web page.
  2. Remote Work Productivity Challenge: Develop a 30-day productivity challenge specifically tailored for remote workers. Each day, participants receive a new productivity tip or technique to try. Offer a printable checklist or interactive app to track progress and share success stories on social media.
  3. Digital Nomad City Guide: Compile a city guide highlighting the best digital nomad-friendly destinations worldwide. Include information on co-working spaces, lodging options, local communities, and insider tips. Encourage users to share their own recommendations and experiences using a specific hashtag.
  4. Virtual Co-working Sessions: Host weekly virtual co-working sessions where digital nomads can connect and work together remotely. Use a video platform and create a dedicated Slack or Discord community for community members to collaborate and network. Promote these sessions on social media and invite special guests.
  5. Remote Job Board: Create a dedicated job board specifically for remote jobs in various industries. Curate high-quality remote jobs and allow employers to submit their openings. Promote the job board on social media and actively engage with the community to drive traffic and increase visibility.
  6. Digital Nomad Success Stories Podcast: Start a podcast where you interview successful digital nomads. Discuss their journeys, challenges, and strategies for remote work success. Share these episodes on popular podcast platforms and encourage listeners to share their own stories or ask questions.
  7. Remote Work Productivity Blog: Start a blog focused on remote work tips and life hacks. Write in-depth articles and share practical advice on time management, staying focused, and work-life balance. Utilize SEO techniques to attract organic traffic and share articles on social media.
  8. Digital Nomad Book Club: Launch a virtual book club where participants read and discuss books related to remote work, personal development, or travel. Provide discussion guides and host virtual meetups to encourage conversation. Share book lists and reading suggestions on social media to expand the community.
  9. Digital Nomad Mentorship Program: Develop a mentorship program to connect aspiring digital nomads with experienced mentors. Offer support and one-on-one advice to help mentees navigate their journey towards becoming successful digital nomads. Publicize the program on social media and actively seek out mentors and mentees.
  10. Remote Work Webinars: Host webinars on various remote work topics such as productivity, digital skills, marketing strategies, or building a virtual business. Collaborate with industry experts and invite guest speakers to share their insights. Promote the webinars across social media and encourage people to register and share with their networks.

Harnessing the Power of AI: Asking the Right Questions to ChatGPT

AI is only as powerful as the questions we ask. Here’s how you can effectively communicate with ChatGPT:

  • Be Specific: Clearly define your requirements.
  • Use Follow-ups: Ask follow-up questions for better clarity.
  • Experiment: Try different phrasing or styles.

Here’s the prompt I used to generate the suggested growth hacks above:

CONTEXT: You are Side-Project Marketing GPT, a world-class marketing coach who helps Solopreneurs promote their products organically. You are a world-class expert in generating incredible side-project and lead-magnets ideas.

GOAL: I want you to generate 10 side-project marketing ideas for my product. These free products will attract my audience's attention and generate traffic for my main paid product.

- Can be built in one month with no-code tools or content
- Is free for users- Can go viral on Twitter, Reddit, HackerNews or TikTok
- Will organically sell my product and generate high-quality leads

- My business: ___

FORMATTING: Return a list with the type of marketing strategy this is first, then the generated marketing idea

There are a few key things to point out about this prompt that make it a strong starting point.

  • Hypnotize the AI: In this prompt, I begin by telling the AI who they are. This is key in helping you get the response from the right level of expertise that matches who you want responding. Some people use this space to identify a specific human being, perhaps a marketing expert you love that could give you ideas only they would come up with.
  • Define your goals: The prompt clearly says what you want to achieve here. In plain words, you have to explain what you are hoping to get out of the response.
  • Shape the response: Clarify your goal a bit more deeply—explain what a good result would look like.
  • Identify yourself: Sharing who you are helps further train the AI to give you answers that match your own business and personality.
  • Request a specific format: The overall goal with this exercise is to generate ideas and save you time. By asking for your response in a specific format, you can save yourself time by making the responses prepped and ready for the next phase of this project. For example, you can use this spot to ask for the response in a table format if you plan to move it to a spreadsheet.
Info-graphic for 5 Keys for a Strong AI Prompt

Ask Follow Up Questions For Clarity, Revision, or More Results

One of the most powerful features of using AI for growth hack marketing is its instant adaptability and responsiveness.

It’s as if you’re brainstorming with an experienced marketing consultant.

It’s ok to treat the chat like a real human interaction, one that allows you to guide the conversation towards your specific needs.

Suppose you want more marketing ideas fitting into a specific category, like ‘Viral Marketing’ or ‘Content Marketing’. You can easily get this from ChatGPT. Once you’ve generated the initial list of ideas, you can ask follow-up questions for further clarification or request a more refined response.

For instance, after generating the first list, you can continue the chat with requests like:

  • “ChatGPT, I would like more ideas for growth hacking my online coaching side hustle in a private entrepreneurship forum. Could you generate 10 specific strategies for me?”
  • “I’m focusing on building trust through storytelling and sharing user experiences for my new moms online community side hustle. Could you provide 10 growth hack marketing ideas that will encourage my customers to share their personal stories and deepen connections?”

Remember, you’re communicating with an AI trained on a diverse range of content, so don’t forget to be clear and direct about your requirements.

The key is to communicate your needs effectively and in a detailed manner. In return, you’ll receive high-quality, targeted suggestions (or something failry close) to elevate your side hustle marketing strategy.

Catalyzing Your Side Hustle: Next Steps in Your Growth Hack Marketing Journey

Growth hack marketing can transform your side hustle into a booming business, and AI makes it easier and more effective than ever. By leveraging ChatGPT, you can generate a range of innovative strategies, from thought leadership to viral marketing. Remember, balance quick wins with long-term goals, and don’t hesitate to experiment. With AI at your fingertips, sky’s the limit for your side hustle’s growth.

Incorporate these strategies into your marketing plan today and watch your side hustle thrive! We encourage you to share your experiences and successes with AI and growth hack marketing, as we learn and grow together in this entrepreneurial journey.

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