Visits, Views and Logins

This report shows aggregate user statistics for the day, month, and all time. The full report offers a detailed view of data points by user and member.

For help understanding this report, we define each as the following:

• Visits: Tracked once per browser session.
• Views: Counted once per page load.
• Logins: This counts each single “login”.

About Report Discrepancies Between Traditional Analytics Tools and PMPro’s Report Data

If you are using another analytics tool, for example Google Analytics or Matomo, we want to note that your analytics platform data and Paid Memberships Pro’s report data will never be a 100% match.

• PMPro tracks logged-in users, whereas tools like GA can track general visitors (non-users).
• Third-party analytics tools are impacted by visitors who use incognito browsing, ad blockers, and other privacy settings.
• PMPro tracking is impacted by users who block cookies.

Here’s an example of why your Google Analytics 4 data would be different from your PMPro “Visits, Views, and Logins” data.

• GA4 tries to identify a “session”, which is a group of user interactions with your website that takes place within a given time frame. Even when that single visitor leaves your site and returns in the same day, GA4 may still track this as a single user’s “session”. GA4 eliminated the concept of “page visits” as we saw them in the past.
• PMPro’s tracking just increments once every page load, regardless of if the user visited the same page 1,000 times or 1,000 different pages once.

Neither reporting system will be 100% accurate, but that does not mean either reporting tools is 100% inaccurate. The real stats for your site are somewhere between both of these reports.