Google Analytics Integration Add On Documentation

The Google Analytics Integration Add On connects your membership site to Google Analytics 4 (GA4). It tracks site traffic, the content your visitors and members view, and ecommerce events across the membership checkout, so you can see which pages and levels turn visitors into paying members.

This documentation provides step-by-step guidance for connecting your GA4 property and configuring the Add On, including how to set up the custom dimensions that make membership data available in your reports. We’ve also included a full reference of the events and data the Add On sends to Google Analytics, plus the filter hooks developers can use to customize tracking.

Premium Add On: Included with Standard and Max

Every premium Add On comes with your Standard or Max plan. Standard includes expert support for a site you host yourself. Max adds managed hosting, transactional email, security, backups, free migration, and monthly credits for development and design.

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Installation

You must have the Paid Memberships Pro plugin installed and activated with a valid license type to use this Add On.

Navigate to Memberships > Add Ons in the WordPress admin.
Locate the Add On and click Install Now.
- To install this plugin manually, download the .zip file above, then upload the compressed directory via the Plugins > Add New > Upload Plugin screen in the WordPress admin.
Activate the plugin through the Plugins screen in the WordPress admin.

Video Demo

Connect Google Analytics and Configure Settings

To start tracking, add your GA4 Measurement ID to the Add On settings. You can also limit which membership levels are included in ecommerce tracking and exclude administrators from your stats.

Create Custom Dimensions in GA4

The Add On sends membership data to Google Analytics as event parameters and user properties. To use this data in your GA4 reports and explorations, create a matching custom dimension for each one in your GA4 property.

Events and Data Sent to Google Analytics

This page is a reference for everything the Add On sends to Google Analytics: the four ecommerce events across the membership checkout, the event parameters and user properties added to every pageview, and the User-ID for logged-in members.

Action and Filter Hooks

For developers who need to customize tracking beyond the Add On settings, the Google Analytics Integration Add On offers several filter hooks. Use them to stop tracking in specific cases, support cookie consent tools, and add your own event parameters or user properties.