Running a Black Friday sale can raise a lot of questions. Is my sale price appealing to customers and is it sustainable for me? Will members come to expect sales and devalue my actual price? Am I going to be able to meet the demand post-sale? Will the sale be worth my time and effort?
This article gives you 5 tried and tested tips to help you run a successful Black Friday or Cyber Monday sale that converts visitors into customers.
- Find Your Pricing Sweet Spot
- Make Sure Your Host Can Support the Load
- Develop a Marketing Plan of Attack
- Streamline the Member On-boarding and Order Fulfillment Process.
- Set Up a Sale-Specific Checkout Experience.
