Whether you’re looking to tag members based on their actions, deliver personalized newsletters, or run automated nurture sequences, an email marketing integration built for Paid Memberships Pro is an essential tool for your online business. These integrations are designed to help you streamline communication and drive engagement back to your membership site.
Below is a list of email marketing platforms that integrate with PMPro, tailored to meet the unique needs of membership sites like yours.
Email Marketing Software (EMS) Explained
Email Marketing Software (EMS) is a tool designed to help businesses communicate with their audience through email. Your EMS allows you to send targeted campaigns, automate follow-ups, segment subscribers, and analyze performance—all from one platform.
For membership sites, EMS is especially valuable. It enables you to:
- Welcome New Members: Send automated onboarding emails to create a positive first impression.
- Engage Existing Members: Share personalized newsletters, exclusive offers, or updates based on member activity.
- Recover Lapsed Members: Automate re-engagement campaigns to win back members who may have canceled or disengaged.
- Understand Member Behavior: Use analytics to track opens, clicks, and conversions, helping you refine your email strategy.
In short, EMS empowers you to build meaningful relationships with your members while saving time through automation. Pairing EMS with Paid Memberships Pro takes this to the next level, enabling tight integration between your membership site and member data with your email campaigns.
At Paid Memberships Pro, we’ve worked hard to create integrations for today’s most popular email marketing platforms. While each platform offers unique features, they all share the same core goal: helping you target the right members with the right content to drive engagement and grow your membership business.
—Kim Coleman, Co-founder of Paid Memberships Pro
Note About Transactional Emails vs. Marketing Emails
When managing a membership site, it’s important to understand the difference between transactional emails and marketing emails, as both serve distinct purposes.
- Transactional emails are automated messages triggered by a specific user action or event. These emails are essential for the functionality of your site and often contain critical information. These are the email templates triggered by logic in Paid Memberships Pro and sent through your membership site.
- Marketing emails, on the other hand, are designed to nurture relationships, drive engagement, and share news or annoucements. These emails are sent proactively to your audience, often as part of a larger campaign, from your EMS.
Just remember, your membership site is already set up to send transactional emails. You need an EMS to send marketing emails.
Email Marketing Integrations for Paid Memberships Pro
Kit Integration
Kit (formerly ConvertKit) is an email marketing platform that offers robust tools for automation and subscriber tagging. This integration subscribes and tags your Paid Memberships Pro members in Kit.
The plugin also adds purchase data to the subscriber for their membership purchases through the Paid Memberships Pro checkout process.
Mailchimp Integration
Integrate User Registrations with Mailchimp. Adds members to lists based on their membership level and includes level ID and name as merge fields.
AWeber Integration
Integrate User Registrations with AWeber. Adds members to lists based on their membership level.
MailPoet Integration
Automatically subscribe members to assigned MailPoet lists by level. Members can also opt-in to specific lists as part of the membership checkout process or on their profile page.
This integration plugin is designed to support membership sites that use MailPoet, an email marketing plugin and service that you can use directly inside your WordPress site.
ActiveCampaign
Integration with ActiveCampaign is possible via WP Fusion. In a recent blog post, we discussed how to connect members to ActiveCampaign using WP Fusion, a powerful automation tool. This integration allows you to automate various CRM-related tasks, such as adding new members as contacts, managing tags based on membership status, and updating contact information.
While this guide is focused on the ActiveCampaign CRM, all of these actions work with every CRM integrated with WP Fusion.
Native Support for Zapier
Zapier is a service that moves info from one application to another. Think of it as a bridge that can connect your website to an external application or service.
Many Email Marketing services also integrate with Zapier, which gives you the freedom to choose from a wide variety of third party email marketing platforms to use for your membership website.
Keap Integration
Keap is a CRM that helps you organize, track, and nurture your leads and customers. You can use Keap to manage leads, send emails, and track your sales processes.
This Add On creates or updates contacts inside your Keap account as new users complete registration, checkout, cancel membership, and more. The integration tags the contact based on the tags assigned to their membership level or, if they do not have membership, with the All Users tag.
Sell Paid Newsletters on WordPress
Adding a newsletter to your existing membership site? Is a newsletter is the primary thing you want to sell? PMPro has all the tools to help you earn a reliable income without breaking the bank.
We always say, “Own the land your business is built on,” and with paid newsletters this could not be more relevant. With robust free tools like WordPress and PMPro, you can run your paid newsletter on a site you fully own and manage.
We know that a WordPress site has tons of moving parts. Choosing the right plugins, themes, hosting, third party services, design assets, and more can feel overwhelming.
Paid Memberships Pro is the most robust membership plugin to sell paid newsletters. Learn exactly what you’ll get — the plugins, the support, and the training — when you sell paid newsletters on WordPress.
Download the free ebook: Get 29 insights and ‘aha moments’ for new or veteran membership site business owners. Use these nuggets of wisdom to inspire or challenge you.
