If you want to grow your business and create a recurring source of income, starting a membership site is a great way to do it. But a membership site won’t be successful if people can’t find it.

So, how do you attract members and get them to subscribe to your site? With so much competition across the eCommerce landscape, it can be a challenge to cut through the noise.

This is why it’s important to make your membership site (and your offer) unique and compelling. In this post, we’ll talk about how to start a membership site that stands out. 

Why You Should Start a Membership Site

Membership websites are part of the growing subscription economy. From software and movie streaming to clothes and food, it seems there is a subscription option for just about everything. 

Buyers enjoy the convenience of on-demand access or scheduled deliveries, while businesses enjoy a steady and reliable income stream. 

Reasons to start a membership site include:

  • Building your industry authority. Educating your audience is one of the best ways to boost your credibility and establish your industry authority. Sharing your knowledge and expertise while helping others positions you as the go-to person (or brand) on a topic and gives you all kinds of leverage to grow your business.
  • Cultivating a community. A membership site can provide a space for people to interact and share their passion for a topic. This supportive environment and sense of community increases engagement and fosters long-term customer loyalty. It’s especially effective for membership sites designed to help members achieve a goal or learn something new (fitness or educational sites, for example).
  • Adding recurring revenue. Membership sites offer businesses a predictable stream of income in comparison to one-off purchases, which can be highly variable. This reliable monthly revenue makes it easier to plan and proceed toward long-term business goals.
  • Boosting customer retention. People are more likely to make additional purchases from someone they know, as opposed to a total stranger. When they subscribe to your site, members essentially tell you that they intend to buy from you on a recurring basis. This business model automatically boosts customer retention.
  • Broadening your income. A membership site is an excellent place to upsell or cross-sell your other products and services. Member behaviors and feedback also give you ideas and inspiration for new products and services that you can sell.

How to Start a Membership Website

Now that we’ve covered why you’d want to start a membership site. Let’s review how to do it. 

Steps for starting a membership site:

1. Do your research

Find out as much as you can about your market, audience, and the competitors that you’re up against. This will help you differentiate your membership offering and meet the needs of your target audience.


2. Validate your membership site idea

You don’t want to build a complex and robust website without first testing your membership business idea. Remember to start simple; This allows you to test the feasibility of your idea before you invest a lot of your precious time and money.

If you’re not sure where to start, check out our post How to Test Your Membership Business Idea with a Minimum Viable Product (MVP).

3. Set up your site and choose a membership plugin

When it’s time to build your membership site, we recommend using WordPress because it offers:

  • Ease of use
  • A rich community of users, developers, tools, and information
  • Full ownership of your site
  • Limitless growth and customization

We also recommend taking some time to choosing the right membership plugin for your needs. There are many free membership plugins for WordPress that you can start with.

4. Define your membership offer

Determine what to include in your membership offerings and what pricing model you’re going to use. Everything you’re including in your membership should be clear, straightforward, and easy to understand.


5. Create your content

The success of membership site depends entirely on giving your audience some kind of benefit. This can come in many forms:

  • Blog posts and pages
  • Videos
  • Podcasts
  • Digital downloads
  • Coaching sessions
  • Webinars and live videos
  • Other resources or exclusive deals

How much is enough content? There’s no one-size-fits-all answer. Whatever you decide to offer, members should see the value of their purchase when they log in for the first time.

If you want to offer online courses or a workout video library, you should create a foundation of content before launching your membership site. On the other hand, if you want to offer subscription coaching sessions or webinars, you may be able to launch with a release schedule and little-to-no existing content.

6. Set up payment options

Once you have your membership content figured out, you’ll need a way to accept recurring membership payments. There are a variety of options available, but the most popular payment gateways include Stripe and PayPal.

Offering multiple payment options can increase your conversion rates, as different people have different payment preferences.

Note that some membership platforms actually charge additional fees on top of membership payments. This is just another reason why we recommend using WordPress, which doesn’t charge any additional payment gateway fees.

7. Launch your site

Once you’ve tested your membership business idea and you have your site infrastructure and payment options set up, you’re ready to launch! Consider adding some extra value to your initial offering or giving an exclusive discount to your first members to incentivize people to subscribe.

Remember that it takes time to build a solid member base. Persistence is key.

8. Spread the word

“If you build it, they will come” doesn’t necessarily apply to every membership site. You’ll need to make some dedicated marketing efforts if you want people to know about your site. 

Content marketing is particularly effective when it comes to the membership model. For more ideas, check out our post Marketing Strategy Tips For Membership and Subscription Sites.

Test and adjust


Monitor your sales, engagement, and other vital membership key performance indicators (KPIs) to ensure you site is performing the way you want. Tweak your marketing, pricing, and offerings as needed. 

Tips to Make Your Site Stand Out

Now that you know how to start your membership site, let’s talk about how to make sure it attracts your audience and compels them to act. Consider these best practices:

  • Use consistent branding and messaging. Maintain a consistent brand voice and look across your website and social channels. Developing an easily identifiable brand style that your audience comes to associate with you helps your membership site stand out.
  • Craft unique membership tiers. Not everyone has the same budget, but membership tiers allow you to target different market segments and attract customers at different price points. Some membership sites miss this boat entirely, so you can get ahead of the game and distinguish yourself by creating unique and purposeful tiers.

    Have fun with it, too. We wrote a post about how to name your membership levels that may be helpful if you’re brainstorming.
  • Consider offering a free level. The key to converting visitors to members is removing friction from the registration process. A free trial membership or free membership level lets people try out your membership program before buying, reducing any risk to them and quelling their doubts. Remember: “Free” always stands out.
  • Bring in affiliates. Affiliates help you expand your reach much quicker than you could on your own. his is one of the best ways to get more eyes on your site. Consider launching an affiliate program where you pay a small commission to people who refer new members to your site. 
  • Focus on the people. Members are what make the membership world turn. The most successful membership sites are built around community engagement; The more you encourage discussion and interaction among your members and get to know your audience, the better.
  • Go the extra mile with SEO. Deploy the latest SEO best practices to ensure your site ranks high in search results. Even some of the most successful membership sites neglect SEO, so getting it right can be a competitive advantage and increase your visibility.
Cover: 10 Tips to Start Your Membership Site Guide and Worksheet


Get the 10 Tips to Start Your Membership Site guide + worksheet. Learn our simple process to refine ideas, avoid burnout, and deliver the right products to the right people.

Page two has a worksheet you should print (yes, actually print it!) and fill out this weekend. Keep the list handy when you work on your project.

Video: 6 Frequently Asked Questions About Membership Sites

FAQs About How to Start a Membership Site

Do I need to be an expert to start a membership site?

Absolutely not. Some people stop themselves from starting businesses because they think that they have to be the best in the world, or know absolutely everything about a topic before they can start getting paid.

Imposter syndrome is real, but don’t let it stop you from moving forward with your membership business.

The reality is that you probably already have a decent amount of expertise in something that you can monetize. Even if you’re just a few steps ahead of your members in knowledge or skills, what you know is probably valuable to others.

Often, members just want to get to the next level, and the help you can give them might be all that they need. Plus, you’ll continue to grow your skill set over time, adding value to your offer.

Can I run a membership site all by myself?

You can, and many membership sites do start out like this. Just remember that once you start growing your business and getting more members, eventually you might need some help with things like customer support and custom development.

Tools like WordPress and plugins like Paid Memberships Pro offer almost the same fundamental features that many “all in one” platforms do. This combination can get you up and running in no time—and without being a developer.

Why should I start a membership site instead of selling my services in person or one to one? Or instead of running an online store with one-off purchases?

Well, one of the key benefits of running a membership site is the recurring revenue. While selling your services in person, one to one, or starting an online store are totally viable options, the fact is that the membership model offers a more predictable and stable source of income.

Selling products and services as one-off purchases is great—it’s just also relatively unpredictable when it comes to sales. You just never know for sure what you’re going to get.

The membership model also has an element of community to it. When people are paying you monthly, engaged with your content, and interacting with your website on a regular basis, it naturally creates a sense of belonging—and this is a feeling that a lot of people are after.

How much does it cost to run a membership site?

Very little. While there are plenty of fancy solutions out there, you can actually start a membership site for less than $100 a year.

Hosted membership solutions can be costly, but if you use powerful free tools like WordPress and Paid Memberships Pro, all you really need is a domain and a web hosting plan—both of which are actually pretty cost effective.

Is starting for free really a good idea?

It’s true that free isn’t always best. And as I mentioned, there are lots of paid tools that will help you create an outstanding membership site. But if you’re bootstrapping your business, starting for free is a really good idea.

The main reason is that it allows you to test out your membership site idea with minimal risk and investment—which means that if your idea fails, you’re not out hundreds or thousands of dollars.

Which membership plugin is best for starting a membership site?

Ok, we’re a little biased here, but the reality is that Paid Membership Pro is the most complete membership plugin for WordPress—and it’s 100% free. In fact, our free plan includes more features than many of our paid competitors.

You can easily launch and grow your membership business with PMPro’s free plan. Plus, you can always upgrade to one of our premium plans later if you need support, multiple site licenses, or you want to do things like accept PayPal and credit cards at the checkout, gift memberships, or drip feed your content.

Get Started Today

The key to starting a membership website that stands out is to do your research. That way, you’re better able to distinguish yourself from the competition and appeal to potential members.

Most importantly, understand your audience and what they want from a membership site. From there, you can create your content, build your site for launch, and fine-tune your strategies to make your membership site irresistible.

Paid Membership Pro makes building a membership site simple and affordable—even free! Sign up today and bring your membership business from an idea to reality.

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