As the smartphone has risen to the #1 device for making online purchases, mCommerce (or, mobile commerce) has made its way into the public vernacular.
Mobile devices account for nearly 60% of all web traffic and well over 70% of all eCommerce sales. It’s no wonder that Google now gives preference to sites that are optimized for mobile use.
With all of this in mind, it’s more important than ever for online businesses to have a mobile friendly website.
In 2018, Google first announced the rollout of mobile-first indexing, but a lot has happened since then. Mobile shopping has continued to dominate the eCommerce landscape, and the trend is upward.
“Mobile-first indexing is now the standard. That means algorithms use the mobile-rendered version of a page instead of the desktop version.” –Search Engine Journal
What does this mean for membership sites in particular? Well, as eCommerce entities, the same rules apply to membership sites.
However, there’s an additional element to consider: Members not only want to be able to purchase their memberships on their mobile devices; They also want to regularly use their memberships in their day-to-day lives.
Quite simply, this means that memberships offering an enjoyable mobile experience will end up taking the cake.
In this post, we’ll cover more about what mobile friendly means, why it’s important, and how to create a mobile friendly website for your membership business.