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A membership site can be a lucrative way for businesses and solopreneurs to earn consistent income. But to make money from a membership website, you have to market it. If you’re wondering, “How do I promote a membership website?” you’re not alone.

This post will cover different marketing channels that can help you build hype around your membership program.

Content marketing is one of the best ways for businesses to connect with their audiences in a meaningful way—and provide value beyond just products or services. Creating and sharing valuable content is a great way to establish your business as an industry authority, build trust with your audience, and generate leads and sales over time.

Lately, we’ve been all about the content here at Paid Memberships Pro. More specifically, we’ve been trying to find ways to get the most value out of our existing content.

But content creation is not necessarily simple; Tools and skills are required, and sometimes even outside help. This can be challenging for bootstrappers in particular, which is why it’s particularly effective to repurpose your content wherever possible.

Creating content for your website and social media is standard marketing practice these days, but wouldn’t it be great if you could be paid for the content you create? Paywall content allows you to require payment for some of the content on your site.

This post further explores the question, “What is paywall content?” It also explains how you can make it work for your business.

You’ve probably heard of Marie Forleo. Marie was struggling in the corporate world and feeling like there was something more out there for her when she established her online coaching community. What started as an online membership business idea is now a multi-million dollar online training program with an audience spanning 195 countries. 

You know what you and Marie have in common? You both had an idea. Now it’s time for you to build your membership business. 

A membership business can allow you to monetize and grow your following and build steady, predictable income for your business. You have to start, just like Marie did. This post will cover choosing the right membership business model for you, finding the tools that make it easier, and outsourcing the work others can do for you.

Nowadays, email marketing is a crucial part of running any business, membership sites included. In fact, relationships and regular membership engagement are keys to membership success.

As such, the emails you send your members have the potential to be extremely powerful. But sending emails is one thing; Getting members to open those emails is another.

In this post, we’ll talk about why emails are so important and how to improve email open rates for your membership site.

Delighting your members is one of the best ways to strengthen and grow your membership business. But in order to do that, you need to get to know them.

How do you do that? Well, one of the best ways is to survey members about their preferences, needs, and opinions. Surveys have been around for a long time, and they continue to be useful tools for membership site owners today.

Besides delighting your members by understanding and speaking to their needs, the goal of many memberships is to help members succeed. Quizzes are extremely useful tools for this purpose.

Plus, quizzing your members can help you direct their experience and control the flow of your membership content.

In this post, we’ll talk about the key reasons why you should quiz and survey members, different ways you can do it, as well as how to set up a member survey or private quiz on your own WordPress membership site.

Building a cohort membership with Paid Memberships Pro can help you create an engaged community around your brand. But should you create a cohort membership over a standard subscription membership? Depending on your goals, a cohort membership may be perfect for your business.

Creating and maintaining new account credentials for every website and application you use can be tiresome. This is especially true for membership site users, who might need to use different apps or services in order to make complete use of your membership.

Single Sign-On (SSO) solves this problem by allowing users to access multiple applications or services with a single set of credentials. With one username and one password, users can access all desired applications or websites, without logging into them one by one.

This simplifies the login process for users and reduces the number of passwords they need to remember. If you maintain several separate external sites that include members-only features, SSO can greatly improve the user experience. And a good user experience is central to the success of any business—especially when it comes to membership sites.

Want to implement SSO for your own members? In this post, we’ll talk about how to add single sign-on (SSO) to a WordPress membership site.

The movie “Field of Dreams” taught us that if you build a baseball diamond in a cornfield, people will come. But that same strategy probably won’t work for your membership site. You can’t just build it and expect people to show up. Having proven strategies to grow memberships is a great way to turn your membership site into a thriving community and profitable venture.

Are you thinking about creating a new membership website? The start of a new year is a great time to begin.

Around this time, people are thinking about investing in themselves, new skills, and taking up new hobbies—and they’re looking for resources, courses, and communities to help them get there.

Plus, in a post-pandemic world, it’s more important than ever to choose a business model that can give you reliable income, long-term stability, and growth opportunities.

All of this makes a membership website an excellent business idea for the start of 2023.

But what kind of membership site should you start?

There are countless business niches you’ll encounter when looking for a membership idea. But to transform an idea into a profitable business, you’ll need to choose something that suits your skills and interests. 

To help you get started, we’ve put together the best new membership site ideas for 2023.

People tend to join memberships for the sense of belonging, not just the content itself. That means they’re looking to feel like they’re a part of something.

One of the best ways to create this feeling is to reward loyal members with gifts—or “swag”. But what types of swag should you give your members?

In this post, we’ve put together 8 swag ideas that are sure to delight your members.