A membership website empowers you to create a recurring and predictable source of revenue while helping others at the same time. However, you might find yourself discouraged if your member base stops growing, or worse—you start losing members. This is where member retention efforts can make all the difference.

In this guide, we explore a few key reasons why your members are churning. From your business model to your customer support methods, there are a few deeply rooted reasons that your membership site needs to figure out before you can even begin to work on retention.

Lastly, we offer up 14 strategies you can put in place today to start tackling churn and improve member retention.

When you’re creating content for an international marketplace, or simply serving a unique regional audience, you need a payment gateway that supports your customers’ specific payment requirements. With Stripe International payments and Paid Memberships Pro, you can now offer unique ways for customers to pay, regardless of their location or local currency.

Offering diverse payment options isn’t just a nice to have: it’s the ticket to building a thriving membership, free from boundaries.

With PMPro and Stripe International payments, you can now explore 47 innovative ways for your customers to pay. This means you can:

• Connect with regional customers using their preferred currency and payment method.
• Offer memberships and subscriptions to a global audience.
• Support price-sensitive buyers or ultra high-ticket membership products with “buy now, pay later” payments.

This isn’t about adding a few more payment options. It’s about providing an all-access pass to potential markets worldwide, ensuring your business is ready to conquer the international stage.

With these 47 Stripe international payment methods fully integrated into the free, complete Paid Memberships Pro plugin, your business stands ready to seize global opportunities and leave a significant footprint in the marketplace.

Let’s explore your new horizon with Stripe International Payments and Paid Memberships Pro.

A membership site can be a lucrative way for businesses and solopreneurs to earn consistent income. But to make money from a membership website, you have to market it. If you’re wondering, “How do I promote a membership website?” you’re not alone.

This post will cover different marketing channels that can help you build hype around your membership program.

Content marketing is one of the best ways for businesses to connect with their audiences in a meaningful way—and provide value beyond just products or services. Creating and sharing valuable content is a great way to establish your business as an industry authority, build trust with your audience, and generate leads and sales over time.

Lately, we’ve been all about the content here at Paid Memberships Pro. More specifically, we’ve been trying to find ways to get the most value out of our existing content.

But content creation is not necessarily simple; Tools and skills are required, and sometimes even outside help. This can be challenging for bootstrappers in particular, which is why it’s particularly effective to repurpose your content wherever possible.

Creating content for your website and social media is standard marketing practice these days, but wouldn’t it be great if you could be paid for the content you create? Paywall content allows you to require payment for some of the content on your site.

This post further explores the question, “What is paywall content?” It also explains how you can make it work for your business.

You’ve probably heard of Marie Forleo. Marie was struggling in the corporate world and feeling like there was something more out there for her when she established her online coaching community. What started as an online membership business idea is now a multi-million dollar online training program with an audience spanning 195 countries. 

You know what you and Marie have in common? You both had an idea. Now it’s time for you to build your membership business. 

A membership business can allow you to monetize and grow your following and build steady, predictable income for your business. You have to start, just like Marie did. This post will cover choosing the right membership business model for you, finding the tools that make it easier, and outsourcing the work others can do for you.

Nowadays, email marketing is a crucial part of running any business, membership sites included. In fact, relationships and regular membership engagement are keys to membership success.

As such, the emails you send your members have the potential to be extremely powerful. But sending emails is one thing; Getting members to open those emails is another.

In this post, we’ll talk about why emails are so important and how to improve email open rates for your membership site.

Delighting your members is one of the best ways to strengthen and grow your membership business. But in order to do that, you need to get to know them.

How do you do that? Well, one of the best ways is to survey members about their preferences, needs, and opinions. Surveys have been around for a long time, and they continue to be useful tools for membership site owners today.

Besides delighting your members by understanding and speaking to their needs, the goal of many memberships is to help members succeed. Quizzes are extremely useful tools for this purpose.

Plus, quizzing your members can help you direct their experience and control the flow of your membership content.

In this post, we’ll talk about the key reasons why you should quiz and survey members, different ways you can do it, as well as how to set up a member survey or private quiz on your own WordPress membership site.

Building a cohort membership with Paid Memberships Pro can help you create an engaged community around your brand. But should you create a cohort membership over a standard subscription membership? Depending on your goals, a cohort membership may be perfect for your business.

Creating and maintaining new account credentials for every website and application you use can be tiresome. This is especially true for membership site users, who might need to use different apps or services in order to make complete use of your membership.

Single Sign-On (SSO) solves this problem by allowing users to access multiple applications or services with a single set of credentials. With one username and one password, users can access all desired applications or websites, without logging into them one by one.

This simplifies the login process for users and reduces the number of passwords they need to remember. If you maintain several separate external sites that include members-only features, SSO can greatly improve the user experience. And a good user experience is central to the success of any business—especially when it comes to membership sites.

Want to implement SSO for your own members? In this post, we’ll talk about how to add single sign-on (SSO) to a WordPress membership site.